LG Electronics is presenting its latest digital signage innovations at Integrated Systems Europe (ISE) 2025 in Barcelona, Spain, from February 4 to 7. The exhibition, themed “Customized Solutions, Optimized Growth,” features dedicated zones designed for various business sectors such as retail, corporate, education, transportation, and hospitality. These areas showcase LG’s cutting-edge display solutions tailored to meet the diverse needs of B2B clients and enhance customer experiences.
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A standout feature of LG’s booth is the ‘shape-shifting’ Kinetic LED display. Located at the entrance, this striking screen measures 7.2 meters by 4.1 meters and consists of 88 connected LED panels. The cube-shaped modules can rotate 360 degrees horizontally, creating dynamic and captivating movements. Visitors can interact with this display through an AI-powered ‘image transformation’ experience. By uploading a photo via a QR code, attendees can see their image transformed into a Pop Art-style rendition displayed on the Kinetic LED. This interactive feature, developed in partnership with LG’s Kinetic solution partner, Easywith, serves as an engaging advertising solution that encourages direct audience participation.
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In the LED Tech Zone, LG is showcasing its upgraded LG MAGNIT micro LED displays. These improvements enhance installation ease, content compatibility, and energy efficiency. The new design allows installers to adjust the spacing between LED modules from the back of the display. Compatibility with content controllers has been improved to ensure optimal colors and image quality, while standby power consumption has been significantly reduced, enhancing overall energy efficiency.
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LG is also unveiling its high-brightness outdoor signage solutions featuring the company’s Anti-Discoloration™ technology. This advanced technology helps protect LG’s high-brightness signage from screen yellowing caused by prolonged exposure to direct sunlight.
In 2024, LG’s Anti-Discoloration technology became the first of its kind to receive verification from Underwriters Laboratories (UL), a globally recognized standards and testing organization. To showcase this innovation, LG has created simulated outdoor environments at its ISE booth, including a bus stop, sports stadium, and a drive-thru restaurant.
LG-INFORMATIONDISPLAY.COM In the Retail Zone, attendees can check out LG’s versatile and easy-to-install second-generation modular kiosks and digital signage, all certified to meet strict international fire safety standards. The booth also features the complete range of LG CreateBoard solutions for educational and corporate environments, including the LG CreateBoard Pro and LG CreateBoard Core, both designed for exceptional versatility and functionality. Additionally, LG is promoting the LG Business Cloud, an online platform that allows for convenient, centralized management and operation of the company’s commercial displays.
LG-INFORMATIONDISPLAY.COM Dongwon Lee, Managing Director for East Africa at LG Electronics, highlighted the company’s commitment to providing customized commercial display solutions, stating, “As a leader in the B2B market, our goal is to deliver innovative solutions that enhance the value of commercial, public, and educational spaces, while also creating transformative customer experiences and supporting the growth and success of our clients.”
LG-INFORMATIONDISPLAY.COM Overall, the innovations showcased at ISE 2025 reflect LG’s commitment to technological excellence and its mission to empower businesses while enhancing user experiences.
