Ecobank Kenya, a subsidiary of the leading pan-African financial institution, Ecobank Group, has launched Premier Banking—a bespoke offering crafted for Kenya’s affluent and high-net-worth individuals.
Premier Banking by Ecobank is more than a financial service—it is an end-to-end experience designed to meet the evolving needs of clients seeking sophisticated, personalised solutions that go beyond traditional banking. The proposition brings together private banking, insurance, diaspora, and expatriate banking solutions, bespoke mortgage offerings, and a suite of exclusive privileges and lifestyle benefits.
The launch comes against the backdrop of a rising demand for personalised banking experiences in Kenya, spurred by a growing upper-middle class, deeper regional integration, and an expanding base of expatriates, diaspora, and globally minded professionals.
Speaking at the launch, Josephine Anan-Ankomah, Managing Director of Ecobank Kenya and Regional Executive for Central, Eastern and Southern Africa (CESA), noted: “Kenya is a strategic market for Ecobank. We see a rising generation of clients who think globally and act strategically—leaders who are looking for financial solutions that are as ambitious and borderless as they are. Premier Banking is our bold response to this need.”
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She added:
“This offering is built for high-achieving individuals—trailblazers, entrepreneurs, and visionaries—who deserve more than convenience; they deserve recognition, tailored advice, and access to financial tools that help them scale, thrive, and grow. Our commitment is to help them do just that—while creating value for the communities and economies they impact.”
Key Features of Premier Banking by Ecobank:
- Dedicated Relationship Managers offering personalised financial guidance and relationship support.
- Protection Solutions in partnership with top-tier insurers—covering emergency medical evacuation, international health coverage, and comprehensive travel insurance for Visa Infinite cardholders.
- Diaspora and Expatriate Banking Services tailored to international lifestyles— enabling global transfers and financial solutions suited to the unique needs of Kenyans living and working abroad.
- Bespoke Mortgage Solutions designed to support diaspora clients in acquiring property back home with flexible financing options and end-to-end support.
- Lifestyle Privileges via the Visa Infinite Debit Card—including 24/7 concierge services, invitations to curated events, and unlimited access to 1,300+ airport lounges worldwide.
With a footprint in 35 African countries and strong international partnerships, Premier Banking by Ecobank empowers clients with seamless cross-border banking, regional trade facilitation, and access to multi-market financial solutions—all under one roof. The launch is aligned with Ecobank Group’s Growth, Transformation, and Returns (GTR) strategy and reflects the Bank’s commitment to offering forward-looking solutions for Africa’s growing affluent segment—solutions that combine local insight with global capability.
