Eveready batteries will no longer be sold in Kenya. This is after Eveready Kenya terminated a supply contract with Egypt’s Energizer.
The contract was terminated following persistent challenges that saw additional costs and low battery uptake in the local market.
“Our business was greatly limited under the previous arrangement with Energizer and its subsidiaries, and we could not therefore respond correctly to market changes by availing the kind of products that our consumers want, or adopt pricing and other strategies that are suitable for this market,” said Eveready managing director Jackson Mutua.
Eveready has been sourcing for the dry cells in Egypt after closing its Nakuru dry cell factory in September 2014.
The company will now start to import batteries from China under the Turbo brand.
“The Turbo will also include portable flashlights, light bulbs and car batteries,” said Mutua.