Supa loaf bread is arguably one of the most popular bread brands in the country. The snack is baked by Mini Bakeries Limited, a family-owned business that was started in 1970 by businesswoman Nurzakhanu Akberali Manji and her husband, Akberali Habib Manji.
The journey to establishing the multimillion company started at a small home bakery where Ms Manji also known as ‘Mam Kubwa’, baked and supplied the products to her customers.
With the help of his husband, the two later acquired a business license and started a commercial proper bakery in Port Reitz, Mombasa. The business peaked so quickly that their three sons also joined them in running the enterprise.
In 1983, the family established Mini Bakeries in Mombasa with the aim of manufacturing and distributing various ranges of bread. The firm has since grown to join the list of top bread brands in the country.
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Supa loaf is known for its unique taste and freshness hence a top choice for many Kenyan homes. It was  nominated as a Super Brand in 2006, 2008, 2010, and 2011.
Over the decades, Supa Loaf has dominated the market and found a huge customer base not only in Kenya but also in the East African region. It has branches in Kenya, Uganda, and Tanzania.
Its penetration into the East African market has seen the firm employ over 3000 people directly and indirectly. Media reports indicate that the company produces over 2 billion slices of bread every year.
Other businesses owned by the Manji’s family include Butali Sugar Mills, Island Paradise Inn, and Akiyda Bakeries.
