What’s the first thing that comes to mind when you think about landing your dream job? Perhaps a hefty paycheck, a corner office with a view, work-life balance or the opportunity to make a difference in the world.
However, many young Kenyans, born from 1997 onwards, commonly referred to as Generation Z, have different priorities. A recent study dug into the minds of this population cohort to let fall what they prioritize when tarmacking for jobs.
Surprisingly, over the years, there seems to be a shift away from the old metrics of success. Gen Zs resonate more with their personal aspirations than societal impact.
However, like any other generation, these lot of people have chosen to remain loyal to the bottom line; Big and Easy money. This is according to a report published by Odipo Dev in conjunction with Africa Uncensored.
The study was conducted on 1,300 respondents, of whom 51% were female and 49% were male.
The report released on May 1st, 2024 suggested that most Gen Zs acknowledged that the internet was vital to ensure they fulfil their ambitions, and they would settle for a job that pays more regardless of an employer’s reputation.
So, what are some of their coveted priorities? While the allure of a fat salary still holds sway for 67% of this sample population, factors like work-life balance, peace of mind and fun at work also ranked high.
This generation appears to value financial stability and life fulfilment over personal development. Mental health came in second place, with 33% voting it as their top consideration for a job.
Vibes and company reputation tied for third place with 19%, as the Gen Z sample population voted remote work as their lowest consideration for a job, at 10%.
But what about their dream jobs? The study didn’t just stop at employment preferences. 22% of Gen Zs noted they prefer becoming business owners or self-employed rather than seeking employment.
While some traditional professions still held their enchantment, here’s the enlightening and unexpected part: the second most preferred dream jobs were becoming doctors and TikTok influencers tying at 13%.
The study found that some professions, once highly respected, are now seen as less appealing by this younger generation.
Gen Zs believe they can make a lot of money by being social media influencers on platforms such as TikTok as compared to following other highly regarded professions.
Nearly 12% of the 1300 sample population chose professions not specifically mentioned by the study researchers. The fourth most preferred dream job was office jobs at 10%, followed by engineering at 9%, lawyers at nearly 8%, and musicians/comedians at 7%.
Approximately 4% preferred online writing jobs, while 3% favoured farming. Boda boda riders, Uber drivers, and watchmen were the least preferred occupations. Boda boda jobs were however ranked higher than Uber jobs on preference.
This study gives important insights into what motivates and matters to young Kenyans, helping us understand how to better connect with them in professional settings.
The report dropped another bombshell; many Gen Zs aren’t keen on settling in Kenya or elsewhere in Africa. A whopping 39% have their sights set on America, 31% on Europe, and 17% on Australia.
