Next, look at the opportunities around you. What problem are you going to play a part in resolving, or what solution are you going to provide? Perhaps you enjoy baking cakes; now match this to an opportunity. Have you seen room to sell cakes at your office? Is there demand where you live? Have you noticed a supermarket/restaurant that is always running out of cakes and clearly needs more supply? Where is your market gap? Remember, herd mentality often does not work. Many people started selling quail eggs because it was the in thing. Many failed at it. ‘Herd’ businesses are the lazy option. If you decided to do quail eggs it should still be based on the fact that you have identified a gap. Perhaps now is the time to consider it, when all the fuss has died down.
I know many entrepreneurs who have discovered their passion by being irritated by something. One of the case studies we use in our entrepreneur programme is a lady who was so irked by the bad customer service that she received in restaurants which led her to start a business that addresses this service need.
Remember, starting is half the battle. You can have loads of information and still do nothing with it. Start. Get that first client or go talk to someone who has done what you think you want to do. That will teach you more than any textbook can.
