SportPesa CEO Ronald Karauri has revealed how he invested in SportPesa.

Mr. Karauri revealed that he took a risk by selling his land at Sh. 25 million in order to buy a 6 per cent stake.

He had bought the same piece of land at Sh. 2 million.

“I was in a casino when the idea came about. The casino is very interesting because you meet so many people and I was the only one who was flying. The idea was started by one of the people at the table. I got really interested and told him, ‘you know what, I am really interested and would like to join you. So, initially I was one of the few people who bought the idea because at that time, not many people could see it. Some people joined much later,” said the former pilot.

SportPesa has been termed as one of the fastest growing gaming companies in the world.

It was started in 2014 and has gone on to make some of the biggest sponsorship deals including multi-billion deals with English Premier League clubs Arsenal, Everton, Southampton and the relegated Hull City.

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