Urysia Limited today officially unveiled two well-known automotive brands, Jeep and Citroën, marking its transition into a full multi-brand dealership in Kenya. Previously recognized as home to Peugeot, the company will now host three international brands while providing complete after-sales support and genuine spare parts for Peugeot, Jeep, and Citroën.
This launch marks a significant change in Urysia’s strategy as it aims to meet Kenya’s fast-changing mobility needs. The expansion strengthens the company’s product range, customer support, and access to new automotive technologies.
This move connects to the global merger of PSA Groupe and FCA that formed Stellantis, one of the world’s leading automotive groups. Through Stellantis, Urysia gains wider access to top brands, innovative technologies, and different mobility solutions designed for the region.
At the event, Principal Secretary for Trade, Regina Ombam, praised Urysia for supporting Kenya’s industrialization goals and responding to the growing demand for variety, reliability, and quality service.
“Kenya’s automotive industry is changing, and the dealers who succeed will understand today’s consumer needs — choice, reliability, and service quality. Urysia’s transition to a multi-brand operation is a strong vote of confidence in our market,” she said.
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Under the new structure, Urysia will present a wider selection of passenger and commercial vehicles. This includes Jeep’s adventure-focused 4×4 models, Citroën’s efficiency-driven urban mobility options, and Peugeot’s versatile SUVs and sedans.
Each brand offers unique strengths in the Kenyan market:
– Jeep – known for lifestyle and adventure-oriented 4x4s
– Citroën – recognized for innovative, comfort-focused engineering
– Peugeot – the world’s oldest car brand, known for durability and modern performance
The expansion is backed by Urysia’s enhanced after-sales services, with fully equipped service centers in Nairobi, a network of partner workshops nationwide, mobile service units, and brand-neutral technical expertise to minimize customer wait times.
Urysia Managing Director Claude Mwende said the change reflects shifting consumer expectations.
“Customers today want more than just a car — they want convenience, reliability, and choice. By grouping Peugeot, Jeep, and Citroën under one roof, we are creating a dealership experience that is versatile, focused on the customer, and globally competitive,” he noted.
He added that Urysia will provide flexible financing options through partner financial institutions, customized leasing packages for corporations and NGOs, structured fleet support solutions, and concierge-style customer care that includes vehicle delivery and priority servicing.
With the rising demand for SUVs, pickups, and lifestyle vehicles, and growing interest in experience-led dealerships, Urysia aims to set a new standard in the market. The company will introduce vehicles with better performance, improved safety, increased efficiency, and lower emissions, while keeping prices affordable for a broad range of buyers.
The new strategy also prepares Urysia for Kenya’s gradual shift towards electrification, using Peugeot’s EV-ready platforms and the Stellantis global innovation pipeline.
The expanded showroom will showcase the latest models from all three brands, including the Jeep Grand Cherokee, Wrangler, and Gladiator, the Citroën C3, C3 Aircross, and C5 Aircross, along with Peugeot’s trusted lineup in Kenya.
The launch event was attended by representatives from the US and French embassies, industry stakeholders, financial partners, and corporate fleet buyers. Urysia confirmed that this multi-brand approach marks the start of a new long-term growth phase focused on innovation, improved customer experience, and market diversification.
