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Jumia boosts local manufacturers with 50pc lower commission charge

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Jumia Kenya Commissions: Kenya’s leading e-commerce firm Jumia has extended its 50 per cent reduction on commissions for locally produced products that are sold on its platform.

According Jumia Kenya’s Chief Commercial Officer Kenneth Oyolla, this comes as the online retailer’s effort in the promotion of the Buy Kenya, Build Kenya initiative.

 “We are committed to Buy Kenya, Build Kenya. As such, we want to do our bit in supporting local manufacturers. Through the Jumia Local program we offer them reduced commissions to help them compete with imported goods,” he said during the Quarterly Vendor meeting held at Jumia’s CBD hub. “It is through such initiatives that we can grow small and medium industries to be substantial players in the e-commerce industry.”

Jumia Kenya opens up space for brands to advertise

Through the initiative, Jumia is now hoping to grow its current vendor base by 30 per cent over this year.

“In 2020, we hope to continue playing a part in the digitization of the economy and job creation in line with the government’s Big Four Agenda. One way we’re doing this is by investing significantly in providing scalable training to small & medium size businesses (SMEs),” Oyolla added.

In Kenya, small and medium enterprises have proven to be a key economic driver. The sector currently employs 80 per cent of the working population. In the same vein, SMEs’s contribution to the national GDP has been on the rise. In 2016 for instance, SMEs contributed up to 34 per cent of the country’s gross domestic product.

According to Mr. Oyolla, entrepreneurs and manufacturers who put their products online will tap into Jumia’s growing customer base which comprises of over 25 per cent of the active internet population in a normal month. Jumia Kenya Commissions.

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