In a bid to tackle the escalating food prices burdening Kenyan consumers, Kapu Africa, a social commerce startup, aims to alleviate the strain on household budgets by offering affordable groceries through its innovative B2C e-commerce platform.
Since its inception in 2022, Kapu has been developing a platform that integrates online and offline channels, empowering consumers to purchase groceries at lower prices.
By connecting directly with manufacturers and producers, Kapu facilitates group bulk-buying, promising savings of up to 10 percent on fresh produce and packaged goods.
“The grocery basket represents a significant portion of household spending, posing a substantial challenge to society. However, it also presents a tremendous opportunity for innovation,” Sam Chappatte, Kapu CEO said.
“At Kapu, we believe in leveraging technology to revolutionize e-commerce, making groceries more accessible and affordable for all.”
One individual who has experienced the transformative impact of Kapu firsthand is Matthew Koinange. After losing his job at Masinde Muliro University, Koinange refused to succumb to adversity and embarked on his entrepreneurial journey.
Today, he proudly owns Mat’s Retail Store in Kawangware, offering a range of household essentials.
Koinange’s encounter with Kapu last September proved to be a turning point. As a Kapu agent, he not only enjoys competitive commissions but also contributes to his community’s financial resilience.
I earn Sh. 225,000 but almost all goes to loans. Should I sell my house to pay them off?
Through Kapu’s platform, Koinange and countless others like him can provide affordable goods while earning a livelihood.
“Kapu offers unparalleled convenience and affordability,” Koinange asserts. “With door-to-door delivery and a diverse product range, it’s a game-changer for Kenyan consumers. I urge fellow entrepreneurs to embrace this opportunity and join the Kapu network.”
Indeed, Kapu’s impact extends beyond individual entrepreneurs to the broader community. By empowering local businesses and fostering economic growth, Kapu is reshaping the retail landscape in Kenya. Through comprehensive training and support, Kapu equips its agents with the tools and knowledge to thrive in the digital marketplace.
Looking ahead, Koinange envisions expanding his business and reaching a wider customer base, fueled by Kapu’s continued success. As Kapu continues to innovate and expand its reach, the future of grocery shopping in Kenya looks brighter than ever. With affordability, accessibility, and empowerment at its core, Kapu is poised to revolutionize the way Kenyans shop for essentials.
