East African Breweries PLC (EABL), along with other corporates, announced its contribution to the Kenya Association of Manufacturer’s humanitarian initiative geared toward raising funds for food distribution to families across the country facing hunger and starvation. EABL supported the initiative to the tune of KSh30 million.
The fundraising initiative comes at a time when famine and drought continue to ravage millions of Kenyans, especially in Arid and Semi-Arid Lands (ASAL). The ongoing drought has been termed the worst there has been in over 40 years and affects 23 Counties including Garissa, Isiolo, Kajiado, Kitui, Mandera, Marsabit, Laikipia, Samburu, Turkana, and Wajir among others. Over 4.35 million Kenyans in these Counties are affected. Among them are 900,000 children and 120,000 pregnant and lactating mothers who require urgent nutritional support.
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The initiative aims to raise KSh 100,000,000 which will be used to support the government’s programs in the affected countries.
Speaking during the event, the Chief Guest, Deputy President of Kenya, Hon. Rigathi Gachagua reiterated the government’s commitment and thanked the Kenya Association of Manufacturers (KAM) for the gesture of patriotism.
“With the leadership of our President H.E. William Ruto, this government is keen on supporting our communities at the grassroots by empowering them to overcome challenges and take advantage of growth opportunities. Our agenda prioritizes arresting the current food crisis that has been exacerbated by drought and famine. We are delighted to partner with the private sector in serving our communities.”
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East African Breweries PLC (EABL) Managing Director, Jane Karuku attended the ceremony where she handed over a cheque worth KSh.30 million. She said, “At EABL, we recognize that it is impossible to build in isolation and that responsible business models must grow with their communities for sustainable existence. We are committed to creating shared value and empowering communities where we live, work, source, and sell. This is our reason for supporting this great initiative. We encourage other corporates to support such initiatives.”
Kenya Association of Manufacturers (KAM) CEO Anthony Mwangi thanked EABL and other participating organizations for their partnership and contributions. “Conquering against global challenges requires our concerted efforts through strategic partnerships and collaborations. Thank you for accepting our invitation today and we send our good wishes to all Kenyans facing drought. We will win together.”
