Semrush has listed two Kenyan ladies in the top 100 influencers in content marketing. Semrush is a globally renowned software that helps companies run digital marketing strategies, such as SEO, Keyword research, Data ranking and Pay per click. The SaaS platform listed, Janet Machuka at position 54 and Jean Wandimi at position 68.
Janet Machuka
Janet Machuka is the founder of ATC Digital Academy, established in 2018, as well as the Marketing Manager and Director at Sparks Corporate Consulting Limited. Janet is an active user of Twitter where she was able to kick start the Africa Tweet Chat (ATC), her online Twitter Chat. ATC serves to expand marketing possibilities globally through e-learning. The ATC provides certified digital courses on Digital Marketing, Digital Marketing, Filming, Social Media Marketing and Google Analytics.
Her LinkedIn bio reads, “Without some space to write is like suffocating my skills and talents! I will love my world to be full of crazy good things to do; to read when I feel like sleeping, to hunger writing another article when I feel lazy and to be an unpredictable lady full of surprises. That’s my small simple world I yearn for every day.”
“I help brands understand why they should use digital marketing so that they can make informed decisions before investing in them. This involves social media marketing and content marketing.”
The ATC founder is an alumnus of Moi University where she studied for a Bachelor of Science in Media Science, Mass Communication/Media Studies. She completed her studies in 2018. Her expertise allows her to utilize her vast Media knowledge in Entrepreneurship and Content Marketing. With more than 150,000 followers on Twitter, her enterprise was bound sooner or later to be recognized on the global platform. She has also been commended by Talkwalker and Hubspot. She has been listed in the Top 100 Digital Women in Africa.
Jean Wandimi
Jean Wandimi is a content writer and Marketer. Her principle maxim is ‘Helping Content Creators and independent contractors use the internet creatively, effectively and profitably’. She is also an active user of Twitter. On the platform, she loves to tweet about the creator economy, working online, content creation, content marketing, influencer marketing and Wine & Travel. Jean is a writing lecturer at Strathmore University Writing Centre. She also runs two blogs, www.attisfire.com and www.thewineandfoodreview.com. She uses the former to teach people how to use the internet creatively, effectively and profitably and the latter for doing wine and food appraisals from all over the world.
Jean is also the Head of Marketing at Africon GmbH, a management consultancy with a sole focus on Africa. This role aided her in global recognition. On the Semrush top 100 influencers in the world, the article states that her mission is to help creators and freelance professionals approach their online business creatively and profitably.
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Jean and Janet feature on the Semrush list of influencers to follow in 2022 for the first time, this being an amazing achievement for both of them. Their content is educative and amazing to engage with. Janet Machuka’s Twitter handle is @janetmachuka_ and Jean Wamdimi’s handle is @Jeanwandimi