Equity Bank, Quickmart launch ‘Lipa Bila Pressure’ festive payment campaign

Customers shopping at Quickmart can now enjoy a stress-free and rewarding experience this festive season, thanks to a new partnership between Equity Bank and Quickmart Supermarkets. The two organizations launched the “Lipa Bila Pressure” campaign, aimed at making payments faster, more secure, and rewarding for shoppers who use Equity’s payment channels.

Unveiled at Quickmart’s Eastern Bypass branch in Kamakis, the partnership offers customers who spend Ksh3,000 or more between 2 pm and 3 pm daily and pay using their Equity debit or credit cards a Ksh500 voucher for their next shopping trip.

Speaking at the launch, Equity Bank Managing Director Moses Nyabanda said the campaign is designed to make life easier for customers during the busy holiday season. “Queues will be long, but if you use any of our Equity channels, your life will be very simple. Payment channels through Equity are not only fast but also secure,” he said.

Kenya’s growing middle class and urban shoppers are increasingly adopting digital payment solutions for convenience and security. With over 65 branches located in urban and peri-urban areas, Quickmart provides a natural fit for Equity Bank to connect with this key demographic.

The partnership also aligns with Equity Bank’s broader goal of expanding its digital payment footprint in Kenya. By encouraging the use of its debit and credit cards, QR codes, and mobile payment solutions including Equitel lines, Equity Till, Equity Mobile App, Equity Online, and USSD code *247#, the bank is positioning itself as a leader in the cashless economy. The campaign further strengthens Equity’s brand presence in the retail sector.

“We continue to ensure that Equity is available to all our customers everywhere,” Mr. Nyabanda added. “This partnership with Quickmart is a testament to our commitment to providing secure and efficient payment solutions during the festive season.”

For Quickmart, the campaign with Equity Bank provides an opportunity to solidify its market share in Kenya’s competitive retail sector. By offering rewards and a seamless shopping experience, the supermarket chain is likely to attract more foot traffic during the busy holiday season.

Quickmart’s Chief Commercial Officer Joseph Thuku emphasized the supermarket’s readiness to make this Christmas memorable for shoppers. “We have the best deals, great locations, and plenty of free parking. This partnership with Equity Bank will make this Christmas a memorable one for our customers,” he said.

Thuku also thanked customers for their loyalty and urged them to take advantage of the discounts and offers available at Quickmart’s branches nationwide.

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Meanwhile, the launch was marked by a lively event that included a 60-second shopping challenge, where selected customers raced through the aisles to pick items within a set time limit. Winners walked away with vouchers, adding to the festive cheer.

Nancy Koki, one of the winners, expressed her excitement after winning a Ksh5,000 voucher. “Equity is the best, and we shall continue being customers. Thanks for the Christmas gifts,” she said.

Another winner, Faith Kamoshe, who won a Ksh6,000 voucher out of a Ksh10,000 target, encouraged others to shop at Quickmart using Equity cards. “I wasn’t expecting it, but I’m very happy. I can tell other customers to shop at Quickmart with an Equity Card so they can be as lucky as me,” she said.

Other customers also had the chance to win branded t-shirts, caps, and bags by spinning a wheel, further adding to the excitement of the day. The campaign is set to run throughout the holiday season, giving shoppers a chance to enjoy a seamless and rewarding Christmas.