Absa Bank Kenya has announced Vincent Masawi as the first winner of the Absa #ChangeYourStory campaign aimed at promoting digital banking among Kenyans.

Masawi was awarded Sh1 million during the unveiling ceremony held in Nairobi on Thursday, October 24.

Speaking after receiving the award, Masawi revealed he has been banking with Absa for 34 years adding that the lender has been instrumental in the growth of his business.

”My first bank when we started our company in 2004 was Absa industrial area branch. All along, we have been with Absa; it’s a very good bank.  When it comes to its rating, I can say Absa is among the best banks. It’s a solid bank and I have a lot of trust in it,’’ he remarked.

Masawi plans to use 10 percent of his winnings on tithe and invest the remaining amount on his son’s university education, and business development.

The Absa “Change Your Story” campaign was launched in September 2024 to reward consumers for using digital channels and card payments.

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Set to run until December 31, 2024, the campaign will provide a lucrative opportunity for Kenyans who actively transact through banking solutions to earn weekly draws.

Customers will also win holidays to the Masai Mara, Ol Pejeta and Amboseli National Parks as well as trips to the Nairobi National Park and fine dining and fuel vouchers.

The grand prize will be awarded monthly to three customers during the campaign.

Absa Bank Kenya Consumer Banking Director Moses Muthui praised the initiative saying that it seeks to promote digital banking among Kenyans.

“The “Change Your Story” campaign is aligned with our brand promise and goes beyond rewarding our customers. It seeks to bridge the gap in digital banking among Kenyans, promoting a shift from cash-heavy transactions to secure, convenient, and user-friendly digital and card transactions,” he said.

“Through this, we are rewarding those who engage with us while simultaneously raising awareness of the benefits of card usage for both customers and non-customers,” he added.

How to participate

• Open a new Absa account and get a debit card or get a new Absa credit card (for new customers).
• Once you have this, additional transactions get you extra entries to the draw, these are:
• Spend a minimum of Kshs 1000 on your debit or credit card at any point of sale or online.
• Deposit Kshs 10,000 weekly into your current or savings account.
• Conduct 5 transactions weekly on the Absa Kenya App, Internet Banking or *224#.