Kenya Breweries Limited (KBL), has announced a price reduction across its product range offering consumers a more affordable way to enjoy its Mainstream Spirits (MSS) portfolio brands during the upcoming festive season. The new prices apply to popular products such as Chrome Gin, Chrome Vodka, Kane Extra, and Triple Ace Vodka, making high-quality options accessible to more Kenyans.
KBL, which is a subsidiary of East African Breweries Limited (EABL), reported a 13% increase in year-on-year net sales for the 2023/24 financial year, reaching a high of KES 124.1 billion. Spirits and beer were among the core contributors to this increase, with spirits showing an 11% growth in net sales within the period.
“We have taken this step to reduce prices of some of our products in alignment with the economic realities currently faced by our consumers,” said Lilian Mbugua, Brand Manager in the MSS Portfolio. “Our goal is to ensure that the quality we offer remains affordable, especially as families and friends come together to celebrate during the holidays.”
Price Details:
The revised recommended retail prices for the 750ml MSS products are:
- Chrome Gin: Sh700 (previously ShSh760)
- Chrome Vodka: Sh700 (previously ShSh740)
- Kane Extra: ShSh680 (previously ShSh720)
- Triple Ace Vodka: ShSh680 (previously ShSh690)
Prices for smaller 250ml packs have also been adjusted, ensuring affordability for all market segments.
- Chrome Gin: Sh260 (previously Sh290)
- Chrome Vodka: Sh260 (previously Sh290)
- Kane Extra: Sh240 (previously Sh260)
- Triple Ace Vodka: Sh240 (previously Sh260)
By reducing prices in the MSS portfolio, KBL is looking to align itself with changing market dynamics while sustaining and gaining ground on the market share front. Further, the price drop initiative supports brand activations such as Chrome’s ongoing Street Filosofia Honour the Streets campaign, which celebrates Kenya’s vibrant street and urban culture. It positions Chrome as a brand that understands and responds to the needs of its consumers while maintaining the premium quality they have come to expect from the brand.
