Written By Brand Analyst
In Kenya, betting companies such as Sport Pesa, mCheza and Betway have showed us that you can earn great income by just betting on soccer and other sports. The problem is that it’s not as easy as your friend told you it was when they influenced you to start gambling.
To make sure you earn the most money out of betting, you must treat it as you would any other business investment. Think of it this way. Some people bet just for fun but when your goal is to bet to make more money and get profits, your inventory is your cash. If you run out of cash, you are out of business. Wise humans will tell you that you should never use important money to bet. For example rent money. You should also not get into debt for the purposes of betting.
Unlike other business ventures, betting rides on luck to a huge degree. You are not in complete control of the proceedings and therefore the kind of money you make depends on how well Lady Luck has flirted with the gods. Betting also has uncertainties. You are never sure you will win and if you take debt you can’t be sure you will be able to pay back.
There are two main ways to ensure that the Return On Investment (ROI) on your betting business is always high. The return on investment is a function of the winning percentage and the amount that is invested. The amount invested is a direct function of the number of games you bet on (investments) and how much is bet on each game. The same principle is applicable in all businesses. In short, how many units did you sell and how much dough did you make per unit?
Read: Tana River’s Jacob Manase wins 24.8 million MCheza jackpot
So what are the main principles that great gamblers use?
1. Avoid varying your bet unit
Some of my friends who make the most money out of betting say that they never vary or lower their bet units. This is because, if you lower your bet, your break even keeps going up. Somehow this makes sense. If you are a shop keeper and you keep on lowering the prices of your goods so as to sell more items, you will never make great profits. Bet big and win big. When you win big, you can afford to go on a brief losing streak until you win again. But when you win small, you end up having limited inventory.
2. Study the trends
Again this is a Businesses 101 strategy that is applicable to a mama mbogq. It’s hard to be successful when you don’t understand the Ins and OUTs of the venture you are immersing yourself into. To be p at betting, you must at least love football and observe team statistics. Do your homework. I see a lot of non-soccer fans placing bets, which is okay. You might get the occasional wins but you might never e a guru. Put in the work and the results will show.
John Manase Buko, the most recent mCHEZA Jackpot winner said it better,
“This is not the first time I have placed bets. I’ve had my fair share of losses. I therefore learnt to study the matches and the teams, keep record of their previous performance then place my bets. I am grateful that with all the research and hard work, I have finally won the jackpot”
Happy Betting Peeps!!