Gilbey’s, Kenya’s favorite gin brand, brought Mass House alive with the electrifying “Real Gilbey’s Hangout.” This one-of-a-kind in-bar experience transformed the venue into a hub of fun, flavor, and friendship, perfectly capturing the spirit of the Made for Real Moments campaign.
The event featured a lively atmosphere where consumers indulged in expertly crafted Gilbey’s cocktails, showcasing the brand’s unrivaled quality, smooth taste, and mixability so consumers can enjoy it however they want. Guests also participated in engaging games such as checkers and Jenga, designed to foster connections and elevate the joy of sharing moments with friends. A highlight of the event was the cocktail-making competition, where participants showcased their creativity in crafting unique Gilbey cocktails. Winners of the competition, as well as various games, walked away with cool Gilbey’s merchandise.
Speaking about the event’s success, Zipporah Ndung’u, Senior Brand Manager for Gilbey’s, said, “The Real Gilbey’s Hangout was an incredible opportunity to highlight the essence of our campaign. Gilbey’s is all about enabling consumers to create authentic and meaningful connections, and this activation truly brought that to life. Seeing our guests enjoy our cocktails and engage with their ‘day ones’ reminded us of the power of real moments shared among friends.”
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The “Made for Real Moments” campaign celebrates the everyday magic of connecting with loved ones while offering a premium yet accessible spirit for all occasions. It also allows consumers to explore the rich history, heritage, and craftsmanship of Gilbey’s, a brand that has been creating memorable experiences since 1857.
During the campaign, consumers can enjoy exclusive offers and discounts on Gilbey’s products through Ke.Thebar.com. The campaign’s activities aim to make gin consumption more inclusive and enjoyable, solidifying Gilbey’s as the go-to choice for authentic, shared moments.
Additionally, consumers can tune in to their favorite radio stations to participate in an exciting radio campaign. By sharing their Gilbey’s Real Moments, listeners can win cool merchandise and celebrate their authentic connections in style.
