Mcheza betting company has been sued by mothers of two daughters for using their photos in advertisement bill-boards without their consent.
Mcheza has been sued alongside Green Sports Africa limited, the Nairobi County government and the Attorney General in a case in which the Betting and Licensing board is listed as an interested party.
Through lawyer Harrison Kinyanjui, the mothers are accusing the betting companies for using the children’s photos with an aim of making millions of shillings in a manner that can be termed as exploitation.
“It is expressly illegal and in violation of the law to use minors or the images of minors to promote betting and gambling hence the erection of the billboard constitutes to an illegal act,” he said. The disputed billboard is situated next to Unga house at Woodvale Avenue along Westlands in Nairobi.
“The betting companies and the County government have jointly benefited commercially from the usage of the images of the minors, which act constitutes outlawed commercial exploitation,” Mr Kinyanjui said.
According to the mothers, the erection of the billboard without them being notified is a malicious act and that their children stand to suffer if the court does not intervene.
They also claimed not to have been paid any monies yet their children’s images have been used as an advertisement. The case will be heard on Monday by High Court judge Joseph Onguto.
Did you love the story? You can also share YOUR story and get it published on Bizna Click here to get started.