33-year-old Murugi Munyi can be your literal definition of a jack of all trades. She is a content creator, businesswoman, brand influencer, podcaster and mother.

Murugi Munyi has stayed true to her brand and authenticity, which has helped her connect with a large audience in the digital space. She previously revealed that as an entrepreneur, she has 6 income streams.

They include a clothes store, social media influencing, Air BnB’s, rental apartments, a podcast and several M-pesa shops. Despite being a director in all these businesses, she is often involved in the podcast (TMI) and influencing arena, as she oversees the others.

Content Creation Money

During an interview with Financially Incorrect, Murugi shared the amount of money she has earned from content creation since she started doing it full-time in 2018.

Through her podcast’s producer Nancy, Murugi disclosed that she earned a sum of nearly Sh. 10 million in 2023. She added that 2023 was the most rewarding year in terms of content creation.

“I’ve been a full-time content creator for like 5 years now. The more I’m a content creator the more I earn because I’m constantly attracting brands and charging more…2023 is the year that I think I made the most,” she said.

Murugi Munyi, also revealed that the amount she earns from content creation can fluctuate on a month-to-month basis. This, she describes, is the dynamic world of the profession.

“You could get Sh. 200,000 this month, next month is Sh. 1.3 million and the next month is Sh. 700,000. So it’s not stagnant. It’s cyclical. But that’s just part of the joy of it,” she said.

She shared that her first influencer gig came from The Junction Mall in December 2018. She leveraged her popular ‘Yummy Mummy’ persona at the time. To her surprise, they paid her Sh. 100,000.

“After that first brand deal, I quit my job and told my husband that I wanted to focus on my platform full-time and it could make me a lot of money,” she remembered.

After leaving her job, with only 10,000 followers, she struggled to secure deals. She pointed out that at the start of each year, influencing money can be scarce because brands may not have the budget ready or are still planning their finances.

“By March (2019), I had got my second deal. It was a coffee farm in Kiambu. It was a good one and I earned Sh. 150,000 per month,” adding that there has been no dry month since.

Murugi revealed that she purchased her Land Rover Discovery last year on a cash basis. She saved money specifically for the car for about four months and managed to pay for the car in full.

“Last year, my biggest purchase was my car. I didn’t think that I could afford this car. I saved for 4 or 5 months and paid in cash,” she said.

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Financial Knowledge

Murugi Munyi shared that she and her husband haven’t faced the financial stress that follows after the long December holidays. She attributed this to saving and goal setting.

According to her, she believes that having financial success is highly dependent on knowledge, particularly understanding that one can afford more than one can imagine. This is contingent on proper financial management.

She admitted that her husband, Zack, whom she met when they were working together at BAT taught her the importance of being frugal and prioritizing investments.

“I feel like a lot of people don’t have access to knowledge that can show them they can afford a lot more than they think. Even I didn’t realize this until I met my husband.”

‘He’s the one who taught me that if you put money away and don’t spend all of it, you are healthy. I never used to think about it,” she said.

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Never been broke

Surprisingly, Murugi revealed that at no point in her life has she ever felt broke. She has an ‘abundance of money’ type of mindset; that money is always readily available to be made.

“I wouldn’t say that I have ever had a period of financial strife in my adult life. I would say maybe that period when I was a single mom and I still didn’t have my business.”

“I was close to it but I wouldn’t even say it was financial strife… I wouldn’t necessarily say that there was a time when I was broke. I’ve always had enough to get by,” Murugi mentioned.

Career Salary

Murugi Munyi was fortunate enough to go through her education up to the Masters level.

She began schooling at Makini School and later continued her studies at Brookhouse International School under a scholarship. She enrolled at St. Mary’s School, where she completed the International Baccalaureate (IB) program.

After that, Murugi attended the United States International University (USIU) Africa, where she majored in International Relations before pursuing a master’s in Justice and Transformation at the University of Cape Town. 

She joined the workforce with British American Tobacco as her first employer. She was earning Sh. 130,000 at BAT. 

However, she quit the job because she was in the same department as her husband, Zack, who had a better job at that time. 

Murugi joined RedHouse Group, where she earned Sh. 200,000. Afterwards, she transitioned to Sportpesa, where her earnings increased to Sh. 300,000.

She acknowledged the betting company as the best employer since they would pay double salary every 3rd month. Later, she transitioned to MYDAWA, where she earned Sh. 350,000 before deciding to leave employment permanently.