The Nation Media Group has announced Sh41.7 million 2025 half year net loss. This loss after tax was a major improvement from the Sh260.2 million net loss that the media house had recorded in the same period the previous year.
During the period under review, the company’s total assets dipped by 1.5 percent to Sh7.4 billion while turnover declined by 5.7 percent to Sh2.993 billion.
The company noted that monetization of its digital assets had resulted in a 7 percent growth in digital business compared to the same period last year, leveraging on the Group’s base of 63.8 million users as at the end of the period.
“Ongoing cost containment initiatives and increased digitization of business processes led to a reduction of 15.5 percent in operating expenses while the decline in turnover partially contributed to a reduction of 9.2 percent in the cost of sales,” the company announced.
Nation Media Group further announced that it was beginning to see positive results from its revamped broadcast business.
“The rebuild of our broadcasting business supported by strategic investment in talent, content, and technology is beginning to pay off with growth in audience reach and market share,” the company said in a statement.
“In addition, the Group continues to invest in unified technology to enhance customer experience across our platforms, diversify the demographics of our audiences and accelerate seamless monetization of our expansive digital assets, while maintaining a strong presence in commercially viable print media, in addition to experiential and thought-leadership events.”
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The business, however, did not announce any interim dividends for the period under review, blaming the continued lack of dividends on the current tough economic environment.
“Considering the prevailing economic environment and the Group’s investment plan, the Board of Directors does not recommend payment of an interim dividend for the year 2025,” the company announced.
