Smart Africa Group through its subsidiary Smart Foundry a Product Development and Management Company have launched a Content aggregation mobile application an African digital content hub targeting users across the globe looking to discover information and knowledge about the continent through digital content.
Touted as the “Amazon for African content”, Rifaly allows anyone with a smartphone and an Internet connection to read, listen, and stream digital content through an intuitive mobile application for free. The platform also caters to the premium user looking for an ad-free experience with flexible daily, weekly, and monthly subscription rates.
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Modelled as a content marketplace, print publishers, bloggers, podcasters, influencers, and storytellers upload their content onto the application and make money every time a user downloads or streams their content.
Rifaly joins YouTube, Spotify, and TikTok as one of the growing digital platforms that empower local content creators to earn a living from entertaining and informing online audiences.
Speaking at the event’s launch, Smart Africa Group CEO Mr Edwin Bruno said that
“academics, local publishers, and online influencers now have a home-grown solution to help them monetize their content online.
Whether it’s print publications like books, newspapers, and magazines, or audio content like podcasts, Rifaly provides a reliable distribution channel and scalable revenue model that meets the users’ needs, at their convenience.”
In attendance at the launch event was Tanzania’s Ambassador to Kenya H.E. Ambassador Dr John Stephen Simbachawene who commended the tech company’s entry into the Kenyan market underpinning the strengthening of trade ties between Kenya and Tanzania.
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The Rifaly app is now available for download from the Google Play store for Android users or Apple’s App Store for iOS users.
About Smart Africa Group
Smart Africa Group is a tech-driven company with a mission to enable every brand, organization, and person in Africa to make their mark on the world. Headquartered in Dar es Salaam, Tanzania, Smart Africa Group’s portfolio companies span many industries including marketing, technology, product development, innovation, and content creation.
Through its subsidiary Smart Foundry, a product development and management company, Smart Africa Group is building digital solutions for corporates and investors in Africa.