Wednesday, March 22, 2023

Absa Bank Kenya injects KES 2 million boost into the 2023 Sirikwa Classic athletics event

 Absa Bank has announced a KES 2 million sponsorship investment for the annual edition of the Sirikwa Classic Cross-Country set to take place on Saturday 4th February at Lobo Village, Uasin Gishu County.

The second edition of the Sirikwa Classic Cross Country Tour, formerly known as Agnes Tirop Cross Country, is set to attract a host of local and international athletes on the back of a successful event last February.

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Speaking during the launch ceremony, Absa Bank’s Uasin Gishu Regional Manager Julius Songok affirmed the bank’s continued investment in the development of grassroots athletics, which continues to build Kenya’s reputation in World Athletics and the important role it plays in the positive development of our society.

“We are excited to bring yet another world-class athletics event, and to continue sustaining our country’s dominance in the world of Athletics. As a brand, we are leveraging strategic partnerships with Athletics Kenya and stakeholders in the sports industry on how we can play a role in scaling local athletic events bigger, better and more exciting.”

said Mr Songok.

Absa Bank Kenya injects KES 2 million boost into the 2023 Sirikwa Classic athletics event

Over the last three years, Absa Bank has partnered with Athletics Kenya to continuously elevate and grow the profile of events such as the Kip Keino Classics into a world class event attracting iconic athletes such as Shelly-Ann Fraser-Pryce, Trayvon Bromell and Justin Gatlin to compete with Kenyan stars on home soil.

“Through our partnership with Athletics Kenya, we believe we will continue to co-create opportunities and reap the socio-economic dividends that come from sports tourism and hosting such events.”

Mr Songok added.

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On his part, Athletics Kenya’s President Lt Gen (Rtd). Jackson Tuwei welcomed all stakeholders towards making this year’s edition more successful than the last since the country had been picked again to host an international championship.

“It is an honor for Kenya to host another international championship event. We want to continue being an athletics powerhouse. Therefore, I urge all of us to come together next weekend so that we can make it even better than it was last.”

said Mr. Tuwei.

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