Company culture is a big deal. It factors in when making hiring decisions, as well as branding and marketing decisions. While it’s often referred to as a “vibe,” or otherwise something unquantifiable, company culture can — in many ways — affect a project or a company’s success.

After all, company culture doesn’t just happen. It’s something you create and have to actively manage, just as you would keep tabs on and make tweaks to any other initiative at your company.

Here is how.

source:entrepreneur