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Pepsi Kenya (SBC Kenya) has officially launched Sting Energy, a premium,great-tasting, and high-energy drink designed to fuel Kenya’s go-getters. The launch introduces two dynamic variants, Red Rush (“Ignite Your Power”) and Gold Rush (“Elevate Your Energy”), available in 330ml bottles at an accessible retail price of Ksh 50 and will be found in major supermarkets, convenience stores, and neighbourhood kiosks nationwide.
This bold new entry into Kenya’s fast-growing energy drink market, penetration of energy drinks increasing by 15% between 2021 and 2024, is backed by Sting’s status as the Official Energy Drink of Formula 1 as of May 2025. This move brings global excitement, iconic flavour, and innovation to Kenyan shelves. Meanwhile, the broader soft drinks market in Kenya is projected to grow from about US$1.68 billion in 2024 to US$2.61 billion by 2030. These trends show increasing consumer demand for functional beverages that deliver energy, flavour, and style, not just hydration.
The launch responds to a critical gap identified among Kenya’s ambitious consumers, from students and creatives to entrepreneurs and athletes, who have lacked an energy drink that delivers both performance and global lifestyle appeal. According to Euromonitor, energy drinks represent one of the best-performing soft drink categories in 2024 in Kenya, driven by busy lifestyles and demand for on-the-go energy solutions.
Despite this growth, consumers have faced limited options, with existing products either being expensive but not widely accessible or compromising on flavour, consistency, or global identity. Sting Energy addresses these challenges by combining bold flavours, premium packaging, and Formula 1 credibility at an accessible price point.
“With Sting Energy, we are igniting a movement,” said Baker Muganda, CEO of Pepsi Kenya. “Our vision is to give Kenyans an energy drink that fuels ambition, connects them to global passion like Formula 1, and empowers them to push their limits every day.”
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“At SBC Kenya, innovation is about creating new possibilities for our consumers,” added John K’Otieno, Country Manager, SBC Kenya. “Sting Energy is built for go-getters, students burning the midnight oil, athletes chasing excellence, and professionals pushing boundaries. Red Rush and Gold Rush deliver energy with edge, confidence, and global pride.”
Sting Energy represents a functional refreshment and connection of Kenyan consumers to global sports culture through PepsiCo’s partnership with Formula 1, the world’s fastest-growing sport. The brand is designed for consumers who want more than just energy; they seek a symbol of ambition and identity that signals belonging to something larger.
Currently present in over 30 global markets, Sting Energy aims to become Kenya’s go-to premium energy drink for the next generation of achievers, delivering performance for work, play, study, and competition while offering culture, aspiration, and global excitement in every bottle.
