Kenyan YouTuber Robert Ndegwa, popularly known as Thee Pluto, has shared the amount of money Kenyan content creators earn from YouTube.

Speaking through his social media, pluto revealed Kenyan content creators earn less from YouTube compared to what content creators from the West make on the video-sharing platform.

According to him, YouTube pays Sh100,000 for 1 million views in Kenya compared to America, where it pays over a million for the same number of views.

“One challenge we face as Kenyan content creators is the RPM (Revenue Per Mille) issue. Here is a quick one. An average amount YouTube pays you for 1 million views in Kenya is 100k, and an average amount a USA YouTuber gets paid for 1 million views is 1.2 million shillings.” Pluto wrote.

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RPM is a metric that represents how much money you’ve earned per 1,000 video views and is based on several revenue sources, including; Ads, Channel memberships, YouTube Premium revenue, Super Chat, and Super Stickers.

Apparently, YouTube pays through the watch time hours that one gets rather than views in most instances.

While a video can attract a million views, it can create less revenue due to less watch time, with some viewers skipping ads or using ad blockers.

Previously, YouTube required content creators to have at least 1,000 subscribers and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days to get access to monetization features.

The Google-owned platform later lowered the subscriber threshold to 500 subscribers, with a minimum of 3 public uploads in the last 90 days and either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days.