Kenya Breweries Limited (KBL) brought its Tujengane National Consumer Promotion to Nairobi this past weekend, celebrating loyal customers with a dazzling Winners’ Party.
Following the success of similar events in Eldoret and Kisumu, the Nairobi edition showcased the life-changing opportunities the Tujengane campaign has offered KBL consumers through its practical prizes.
The event brought together winners from the Nairobi region, with the highlight of the celebration being Rita Mwelu, the 1 million shillings cash prize winner, along with numerous motorbikes, rent waivers, and shopping voucher recipients.
Lilian Mbugua, Brand Manager for Chrome, expressed the campaign’s ethos, stating, “The Tujengane campaign aims not only to reward our consumers but also to offer winnings that significantly impact their lives. The Winners’ Party is our way of giving these prizes more meaning. That’s the essence of Tujengane.”
“We are thrilled to witness the joy and excitement of our winners. This campaign is a testament to our commitment to our consumers, ensuring they feel valued and appreciated. It’s not just about the prizes, but the positive change these rewards bring to their lives.” She added.
The Tujengane National Consumer Campaign continues in earnest, with even more life-changing prizes up for grabs. The remaining rewards include one car, cash prizes totalling 2 million shillings, additional motorbikes, and rent waivers.
To join the Tujengane campaign, consumers of legal purchasing age are encouraged to purchase select EABL spirits, including Kenya Cane, Orijin, Triple Ace, Smirnoff, Kane Xtra, Chrome Gin, Chrome Vodka, Gilbeys, and Captain Morgan.
By submitting a unique code from the bottle via SMS to 20405, participants enter a draw to win daily cash rewards, airtime vouchers, shopping vouchers, motorbikes, rent waivers, and grand prizes of four cars. This initiative incentivises consumers to engage with EABL brands throughout the campaign.