Turkish global fashion retailer LC Waikiki has opened a fashion store at the newly opened Two Rivers mall. The fashion store has been opened at an estimated cost of Sh. 155.2 million.

“Kenya is attractive because it is a gateway to East Africa and the wider Sub Saharan region. It Is also our preferred first stopover because it’s so retail oriented. We, therefore, hope to appeal to people with our wide product range that includes women’s, men’s, kids wear, maternity, baby wear and sportswear among others,”  said LC-Waikiki’s country manager Kremena Pencheva.

In Africa, LC Waikiki has stores in Tunisia, Egypt and Morocco with plans to open in Algeria. It has 750 stores worldwide with locations in now 36 countries, which include Albania, Belarus, Kosovo, Macedonia, Romania and China among others.

The fashion retailer’s revenues were estimated to have topped Sh. 310 billion in 2015.