Kenya Breweries Limited has today unveiled a new refreshing look for its premium brand Tusker Malt Lager, as it looks to cement its position in the premium beer category.
Based on the Tusker Masterbrand look and feel that is currently enjoyed by Tusker Lager and Tusker Lite, the new Tusker Malt pack fuses new contemporary and exquisite label elements tastefully designed to bring to the fore an aesthetic appeal with its premium gold and green signature.
Speaking during the official launch, KBL Managing Director Jane Karuku traced the journey of the brand from the late nineties reinforcing its consistency in quality proposition.
“Tusker Malt was the first 100% malt beer to be produced in Kenya and almost 20 years later it continues to deliver consistency in taste and quality. The new refreshing look is a great way of redefining our commitment to the quality promise of the brand and offering the best grain to glass experience for our premium consumers.” said Ms. Karuku.
As part of the unveiling, the brand also rolled out a new campaign dubbed “The Taste of Legends” set to celebrate legendary achievements by Kenyans who have already pioneered in various spheres of their lives. The TV Ad features pioneering African journalist, Jeff Koinange, an award-winning and celebrity legend in his own right.
Commenting at the event, Mr. Koinange, a former CNN scribe said, “As a premium Kenyan beer and a GOLD ‘Le Monde’ selection winner, Tusker Malt is indeed the defining taste of Kenyan legends and I am extremely privileged to be part of this campaign. I look forward to inspire and celebrate with Kenyans through this iconic brand.”
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