By Bizna Brand Analyst
Kenya Airways has had really tough times over the past few years. On Sunday, the national carrier marked 40 years since it began operations. To celebrate this milestone, it announced that it would be offering customers up to 40% discount on tickets to various destinations across its network over the next two weeks.
2. Consumer Discounts Prompt More Spending
When people are saving money on something or a combination of things, instead of actually saving the money, they generally spend their would-be savings on other products or services, simply because they planned on coming in to spend a certain amount of money. This helps put money back into the business because it is almost as though no discount or special promotion was offered. So for example, if someone planned to travel to Dar Es Salaam by plane then return by bus, they will now forego the bus and return with a plane too since the plane has become cheaper.
4. Enhance Brand Awareness
Offering discounts and special deals is an effective way to gain consumer attention. People who had forgotten about KQ and given upon it will now warm up at least. While not all of them will pay for tickets right now, they will consider doing so at some point in the future.
5. Some Sales Targets Will Be Met
Most companies have weekly, monthly, quarterly, and yearly sales targets. Given the seasonal fluctuations in consumer buying behavior, a company can curb lean seasons by offering discounts. This way, it is able to meet its goals within every period regardless of what the forecasts show.
6. Stronger Client Relationships
Giving customers great value for good quality products and services can greatly improve their loyalty to your business. This is especially true for first-time customers who were influenced to try your services because of your sale offer. Once consumers have tested your services, this can lead to repeat business and also generate positive word of mouth. SO the two-week discounts will definitely build stronger relationships with clients.
