Understanding How SEO works and Why Your Business Needs It; written by Allen Brown
Staying afloat in an ever-changing market is becoming more challenging than ever. Old marketing strategies are not effective anymore, which begs the question: how can you advertise your services and products in 2020?
The answer lies in employing SEO, search engine optimization. SEO has become a magical tool for businesses that need to expand their reach and grab the attention of new clients. In the unlikely event that you are not already leveraging this amazing technique, you should start today. By checking our next guide, you will discover what SEO is, how it works, and why it is essential for your company. So, read on to find out more.
What Is SEO?
Put simply, SEO is a number of techniques that business owners use to increase the ranking of their websites on SERP, search engine results pages. Search engines like Google and Bing use special algorithms to rank websites, and SEO experts rely on cracking this algorithm to drive more traffic to their sites. It goes without saying that the higher your website ranks on SERP, the more opportunities you will unlock in terms of attracting new partners and clients, increasing sales, and building your company’s reputation.
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How Does SEO Work?
It can be hard to believe in the effectiveness of search engine optimization when you have no idea how it functions. Generally speaking, SEO focuses on four pillars: technical SEO, content, on-site SEO, and off-site SEO. It also involves utilizing certain keywords that relate to your niche and building quality backlinks to boost the website’s ranking. Google’s algorithm also favors mobile-friendly sites. All these techniques work in tandem to make your business more reachable and visible on SERP. The great thing about SEO is that you do not have to spend a dime on it if you decide to learn it yourself.
Why Your Business Needs SEO
You may now be asking yourself whether investing in SEO is a good idea if you are already pouring funds into other marketing strategies. Well, this is something you have to decide for yourself, but here are some of the reasons why search engine optimization can benefit your business:
It Drives More Traffic to Your Website
A website without visitors is a dead one; this is just how things are in the marketing world. If you are already doing everything you can to make your site attractive but are still not getting the number of visitors you are hoping for, then SEO might just be the thing you need. Since SEO involves optimizing your content, adding backlinks, improving response time, and a plethora of other fixes, you will notice a huge increase in your website’s daily traffic by leveraging this tool.
It Increases Sales
Sales are the thing that is keeping your business afloat. If your expenses exceed your revenue, then it will certainly collapse. In this spirit, increasing your sales should be one of your main priorities, but how can you do this if you operate in a competitive field? Well, it has proven that websites that utilize search engine optimization have better conversion rates and are better at enticing customers to complete purchases. After all, if the site is clean, responsive, and high on SERP, this will make clients more willing to give the products and services advertised on it a chance.
It Helps Your Business Appear Reputable
Credibility is a very important aspect of the business world. This is why SEO places a lot of importance on it. Building backlinks is a neat trick that helps companies appear more reputable and increases the ranking of sites. If you are not familiar with this strategy, it simply relies on including anchor text and linking this text to reputable websites or blogs that have related content. To pull this off, though, you can use a tool to help you get the right anchor text ratio to avoid cramming your content with too many backlinks. It is always recommended that you focus on creating quality content first before adding backlinks, but this does not negate the benefits of this strategy in enhancing your company’s credibility.
It Reduces Costs
Small businesses, in particular, do not often have the means to splurge on extensive marketing campaigns, which puts them in a precarious position. Even though T.V. ads and billboards are expensive, online ads are not much cheaper. In fact, many experts recommend steering away from services like Google AdWords because they have a pay-per-click policy that makes business owners waste money without any guaranteed increase in sales. Luckily, SEO relies on organic traffic, traffic that is not generated by ads, which will help you both save money and market your business effectively.
It Expands Your Audience
Knowing your demographic and catering to its needs is all well and good, but have you thought about expanding your customer base to include other groups? SEO enables you to do just this with no extra costs or fancy marketing campaigns. By just increasing your website’s ranking on SERP, new customers will be able to discover your business. This will enable you to turn a profit in the long run through increased sales and enhanced brand awareness.
It Is Measurable
Unlike traditional marketing techniques, such as television ads and billboards, the effect of SEO is measurable. You can keep track of your conversion rates, sales, and website ranking easily through free tools. This way, you can tweak your approach if it is not working and take care of any aspect that needs further working. This transparency will help you measure your progress, expenses, and profits.
It Works with Other Techniques
SEO is generally seen as a complementary marketing strategy because it affects other tools like social media campaigns. For example, if you are currently running a FB or Instagram campaign but are not getting a favorable outcome, SEO can help turn this around. Since most business owners link their companies’ social media pages to their website, any increase in the ranking of the latter means that more people will flock to check the former.
Search engine optimization is much more than making your website more appealing. It is a fantastic marketing tool used by small and large businesses alike. Now that you know why SEO is vital, you need to start employing it right away. In just a few days, you will see a considerable increase in your website’s traffic and conversion rates.
