White Cap Crisp is set to kick off 2025 on a refreshing high note with the launch of its new ‘Stay Crisp’ campaign. The exciting initiative will debut with a Vision Board & Goal Setting party to be held on the 28th of January at the prestigious Capital Club in Nairobi. The event underscores White Cap Crisp’s dedication to staying relevant and connected to its consumers.
The campaign is designed to inspire intentionality, clarity, and purpose, blending creativity with moments of celebration. White Cap Crisp’s approach perfectly aligns with the brand ethos of fostering conscious living and well-being, while delivering experiences that leave a lasting impression.
Led by renowned expert life coach attendees will be guided through an engaging session to set and visualize their aspirations for the year ahead. The event will also feature some of Kenya’s most influential voices, within this space like Ivy Wanjiru (alias Just Ivy) – Finance expert and Thinkfluencer, Winnie Rioba (alias Just Rioba) – Award-winning travel blogger and entrepreneur, Tatiana Karanja (alias Mama Olive KE) – Photographer and wellness content creator.
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Speaking about the event, Wanjiru Murage, Marketing Manager at Kenya Breweries Limited, said, “White Cap Crisp is all about refreshing moments and purposeful living. ‘Stay Crisp’ invites consumers to honour the balance of living fully connecting meaningfully. This is not just about beer—it’s about being present in the moment and ready for the next. By bringing together thought leaders and influencers who embody intentional living, we’re creating a space where people can take a moment to focus on their goals while enjoying the crisp, refreshing taste of White Cap Crisp. This campaign demonstrates our commitment to staying ahead of the curve by crafting experiences that resonate with our audience
The vision board party is part of White Cap Crisp’s ongoing efforts to connect meaningfully with its consumers by curating experiences that celebrate a balanced, intentional lifestyle. Guests will also enjoy curated experiences including personalized vision board kits, live music, and a refreshing taste of White Cap Crisp.
With plans to host monthly events that engage and inspire conscious living, White Cap Crisp promises to keep its audience excited and connected throughout the year
Seize the moment, Stay Crisp.
