After the hype of Fifty Shades’ erotic reverie of whips and handcuffs, scientists have revealed women would prefer more play time rather than play room.

In the first study of its kind, experts have put female fantasies to the test to discover what really makes a modern-day woman smile.

And surprisingly, scientists found that these days, time to fulfil life goals seduces more women than any form of sexual pleasure. Universal Screen shot from Fifty Shades of Grey Fantasy: Women would now prefer to take control of their life rather than the bedroom.

Disproving the classic myths, 76% of British women are no longer aroused by clichéd ‘Mills and Boon-style’ fantasies. Not only has times significantly changed but it has also been disclosed that these intimate conversations or personal and professional growth can improve a woman’s health.

Research from a survey, conducted by new personal massager brand Smile Makers, found that more than one in 10 modern-day women fantasize about receiving a promotion at work whilst only 5% are stimulated by the idea of settling down with a partner. This is a far cry from two years ago when females’ top fantasy was being the submissive to a dominant partner or vice versa.

Jamie Dornan and Dakota Johnson in Fifty Shades of Grey Flowers or chocolates: None. Research found women would rather a gift which helps them take control of their lives.

British women seem to have evolved the themes of their fantasies from being purely sexual to self-accomplishments, disproving the notion that the female of the species’ ultimate dream is to be ‘swept of their feet’ by a person they are attracted to.

To support the survey, researchers from Birkbeck University of London were also commissioned to measure women’s neurological response to a number of stimuli and situations in a bid to identify ‘old wives tales’ of what women want from real home truths.

Monitored using electroenchephalogical (EEG) headsets, a group of British women were also measured for changes in the brain, heart rate and lower blood pressure associated with joy that makes you smile.

Bondage: That’s a thing of the fantasy past The study discovered their smiles in response to the stimuli presented triggered a calming response on the parasympathetic nervous system, resulting in a slower heart rate, lower blood pressure and a decreased respiration rate – all factors associated with improved health and well-being.

Top stimulants include intimate, topical conversations, self-pleasure scenarios, and the feel of newly-purchased clothing, a reward for professional or personal success and the smell of fresh flowers.

Now when it comes to romance, receiving roses and chocolate as gifts are viewed as clichéd techniques. Instead, three quarters of British women prefer to be seduced by items that productively help them ‘take control of their own lives.