7. Yaye Souadou Fall – E-cover, Senegal
Yaye Souadou Fall is the Founder and C.E.O of E-Cover, a social enterprise that repurposes and recycles tires into useful products. Born and brought up in Senegal, Yaye has always had an interest in environmentally-friendly products and technology. She noticed how tires and plastics littered the environment, and this inspired her to start a venture that would give a solution to this problem.
The startup purpose was to alleviate poor waste management by upcycling in an eco-friendly way in order to create marketable resources, i.e., recycles the tires into shoe soles, tiles, and floor mats, among others.
E-cover has employed six people and is hoping to increase that number. Yaye is responsible for the marketing and the management of her business. Her impact goes beyond the employment opportunities she offers. Many businesses, sports centres, and individuals in several municipalities are benefitting from the eco-friendly products her startup produces.