By Bizna Brand Analyst

We are living in an age where internet connectivity is very important. Nowadays, almost every professional or social task requires some sort of internet activity to accomplish. The problem is that affordable internet hasn’t been easy to get. We’ve all had to forego checking out information on the internet at some point because of the fear of spending too much to get little information. However, with the Airtel Unliminet data plan, all that is changing. Airtel is winning the mobile data war and here is why.

It’s cheap

Airtel Unliminet is the most affordable data plan in the market. For only Ksh. 20, you are able to buy a daily Unliminet 20 pack that gives you 20MB data, 8 minutes talk time to any network and 20 SMSs to any network. When you subscribe to the weekly Unliminet package, you enjoy 500MB mobile data, 100 minutes of talk time to all networks + 500 SMS to all networks for only Ksh. 250. And when you subscribe to the monthly plan for just Ksh.1000 you will receive 3000MB mobile data, 400 minutes of talk time across all networks and 2000 SMS across all networks. Surely, deals don’t come better than this.

At a time when many Kenyans rely on the Internet to apply for jobs, take educational courses or look up information online, a lack of affordable service prevents the country’s poorest from accessing the same opportunities as their wealthier peers. It’s a good thing that Airtel offers reasonable packages for everyone regardless of their social status.

It’s fast

Airtel offers speeds at 256kbs. The only other major internet providers that can beat that are fiber companies such as Zuku and Jamii Telkom. Airtel ensures reliable service and choice for consumers by acknowledging that the internet, now a requisite of modern life, is supposed to devoid of any connectivity setbacks.

It’s important to consider the speed of internet at all times. While it’s true that a decade ago, our dial-up connections were enough to get by, websites have become so sophisticated today that few would work with such limited speeds.

To function on the internet today, you need to be able to stream video, deal with pop-ups and download high-resolution images. For much of Africa, those speeds are still just a dream. So kudos to Airtel for trying hard to change that.

It adds value to social media

Airtel Unliminet allows users to use most social media platforms for free. These sites are Facebook, Twitter, Instagram and Whatsapp. There is a provision for gmail too. Given that a good number of people only use mobile internet for social media, this is quite beneficial. Also, unlike other networks which cut your connection or deduct your airtime once your bundles run out, Airtel Unliminet allows you to continue browsing.

It may be obvious to most of us that the social media has become essential, but think a little deeper and you will see that being on numerous social media platforms creates a myriad of opportunities to young people all over Kenya. Social media allows us to get easy customer service from the brands we use, connect with friends and family, apply for jobs and create new networks.

Social networking might not be everyone’s cup of tea, especially people of the older generations, but a lot of people have under-estimated it’s importance. Social media is now such a massive part of all our lives, whether we embrace or reject the notion, that it can no longer be ignored.

It isn’t just your inner circle of close friends and even closer family members that social networking sites allow you to communicate with easily and effectively, either. They open the world up to you, making it a smaller place than it has ever been before. So much so that I actually haven’t a clue where many of my contacts reside. When it comes to social networks everyone is equal, regardless of location.

Family living abroad can be kept abreast of the latest happenings in your world as quickly as those living next door. Friends who you haven’t seen since school, and who have since moved away, are able to keep in touch.

So yes, there social media is very important and it’s good that airtel is placing value on it.