Whether you own a brand or you are the brand, you need to devise strategies on how to handle negative feedback. The problem with not planning ahead for negative feedback is that when a bad comment comes in, it can be hard not to feel emotional about it. Whether or not you believe the comment is justified, when people say bad things about you or your business, it’s hard not to feel defensive or angry. If you have a plan in place, those emotions are less likely to color your response and make you say something that could damage your brand. Conversely, knowing how to effectively defuse and respond to negative comments can not only help resolve the situation at hand – it can help your image and help you win new fans/customers.
Not addressing important questions
While Betty is busy answering random Twitter users, she has remained silent about the things that really matter. There are many questions that the public has about her and her life. Why did she break up with Dennis Okari? Is she officially divorced? Is she dating Governor Joho? We might argue that it’s her private life and she doesn’t owe anyone an explanation. However, that’s totally correct. When you are a brand, you owe your fans an explanation. Silence only creates a fertile environment for more speculation and false rumors to thrive. You need to give an official statement, even if it’s not true. Something to make the situation cool down.
When a pressure cooker atmosphere is left unaddressed, the house might blow up. That’s all the brand analyst can say to you Betty Kyallo.
