Stockbroker Kingdom Securities Limited (KSL) has introduced a mobile trading application that allows investors to buy and sell shares, with the move being part of efforts to enhance efficiency and customer service. The platform enables investors to monitor the market in real-time and trade from any location, giving them more options for managing their equity portfolios.
You can buy and sell shares through our Online Share Trading platform (OST). This is a web-based trading application providing investors with direct access to their CDS accounts to help with Kingdom Securities Limited
“Trading just became easier. Download KSL Trader App on Google Playstore,” the stockbroker, which is owned by Co-op Bank, said in a notice to clients. Investors on the Nairobi Securities Exchange can also place orders by making physical visits to stockbrokers or using their online platforms.
Market participants are, however, investing heavily in virtual trading solutions in a bid to lower costs and make it easier for investors to trade.
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Trading apps are mainly targeting retail investors, a big part of whom frequent stockbrokers’ premises to issue trading orders besides checking on their portfolios.
Stockbrokers are at different stages in terms of the capabilities of their online and mobile trading services, with some allowing investors to seamlessly trade and request payments on the platforms.
The market intermediaries have also integrated their systems with virtual payment services such as mobile money to make it easier for customers to fund their accounts. For stockbrokers, increased trading helps them grow their revenue which is largely derived from fees charged on transactions.
Kingdom Securities recorded a total income of Sh83.4 million in the year ended December 2021, up from Sh65.1 million a year earlier.
Kingdom Securities Limited (KSL) is a subsidiary of the Co-operative Bank of Kenya Limited, the third largest bank in terms of asset base in Kenya. The bank acquired 60% controlling interest in Bob Mathews and is now trading as Kingdom Securities Limited (KSL).
It formally started operations on June 11th 2009 and is supported by a strong distribution network of 162 Co-op Bank branches nationwide. KSL is licensed by the Capital Markets Authority (CMA) under license no 03/09.