The beauty industry is one of the fastest-growing areas of entrepreneurship. Its advantage is stability and resilience during a crisis.

Demand for beauty products is rising, and it will be so even in the future. Women and also men are willing to spend their money to look good.

Fredrick Kantore is one of the entrepreneurs who dipped his nets in the beauty industry nine years ago, a decision he doesn’t regret. His journey into the industry was born in Rwanda when he enrolled himself in a college offering beauty courses.

“I just thought of pursuing this work because my heart desires were just to give service to humanity, especially in the beauty sector, and I sincerely love this work, and I am always satisfied and contented seeing a client coming here and next time they come back,” he said in an interview with Capital FM.

In his shop at Imenti House in Nairobi’s CBD, Kantore offers various services, including manicures and pedicures, as well as a variety of nail treatments ranging from nail extensions and nail art applications.

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A manicure involves cleansing, hand massage, filing, polishing, shaping nails, cuticle care, and applying polish. A pedicure is similar to a manicure, only that it is done on the toenails.

“When performing a pedicure and the manicure, I also massage and clean the lower legs, feet, and hands together with fingers to relax the client and remove rough skin.

I also apply nail extensions. This is usually done over the whole natural nail or at the tip, depending on a client’s needs,” he said.

He revealed that his work entails a lot of respect as a single mistake can send the customer away, never to return back.

“When a customer realizes you do not respect them, especially when massaging their hands and lower legs, they will leave and never come back, and I will be the one losing it at the end,” he added.

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On a single day, Kantore serves at least 6 customers and charges Sh500 for each manicure and pedicure per client. From his business, he makes up to Ksh 6,000 on a good day.

To keep safe from disease transmissions, Kantore ensures that all the equipment is sterilized before getting the nails done.

He advised the young generation, especially men, not to be choosy about work that comes their way. Kantore rubbished the notion that jobs in the beauty industry are reserved for ladies, arguing that it is just like any other profession.

“You should be motivated by your aspirations to succeed in life and support your family, not by other people’s opinions. Let the labor be work, and achieving this requires one to be committed and focused,” he added.