Friday, November 15, 2024

African originals feted at the Kenya beverage excellence awards 2024

African originals feted at the Kenya beverage excellence awards 2024

African Originals, Kenya’s premier craft spirits brand, was feted at the Kenya Beverage Excellence Awards 2024, held at Ole Sereni, Nairobi. The company clinched multiple awards, underscoring its commitment to quality and innovation in the beverage industry: Most Preferred Ready-to-Drink Tea – KO Tropical Iced Tea, Most Preferred Cider – KO Passion and Lime Cider, Most Preferred Local Gin – 5.8 Gin, Manufacturer of the Year, Second Runner-Up for Most Preferred Isotonic Water – KO Tonics.

This year’s event was graced by Dr. Juma Mukhwana, Principal Secretary for Industry, who lauded Kenyan manufacturers for their resilience and excellence. In his keynote speech, Dr. Mukhwana challenged young people to venture into manufacturing, emphasizing the government’s support for youth entrepreneurs through grants to help them launch their businesses.

Dr. Mukhwana also emphasized the significance of the African Union Free Trade Agreement, encouraging local manufacturers to leverage the agreement to expand intra-African trade, thereby boosting economic growth across the continent.

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African Originals partners with Maasai community to produce new gin brand

Founded in 2018, African Originals has consistently pushed the envelope in creating exceptional craft beverages that celebrate the richness of African ingredients and traditions. The brand is renowned for its dedication to sustainability and community empowerment, partnering with local farmers to source mangoes from Makueni, passion fruits from Eldoret, baobab from Kilifi, and mint from Kiambu, as well as botanicals from the Maasai community. This approach not only ensures the highest quality ingredients but also uplifts farming communities by providing them with stable income opportunities.

“Winning these awards is a testament to our team’s dedication, our loyal partners, and the customers who believe in our mission. We’re not just crafting beverages; we’re telling the story of Africa’s vibrant flavors while supporting the communities that make it all possible. This recognition fuels our passion to continue innovating and growing, both locally and across Africa.” Alex Chappatte, CEO and Founder of African Originals.

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