If you have been job hunting recently, you might have realized that recruiters are increasingly asking candidates to send video recordings of themselves. This has become a rapidly growing trend in the hiring process.

Observers claim it is a new way for recruiters to separate the chaff from the wheat. This shift is happening despite job seekers investing heavily in optimizing their LinkedIn profiles and hiring professionals to revamp their CVs and cover letters.

So, what does this mean for the future of job applications? Are employers receiving so many high-quality CVs that they need an extra layer of scrutiny to determine who gets shortlisted? Are we heading toward a future where traditional CVs will no longer be the primary hiring tool?

Rise of video screening in recruitment

To get insights into this trend, Bizna Kenya spoke to career coach Kelvin Waga, who shared his thoughts on why video screening is gaining traction and how job seekers can prepare for it.

Why are recruiters asking for video introductions?

According to Waga, traditional CVs still play a vital role in the hiring process, but they are evolving alongside new recruitment methods that also incorporate AI.

“With the help of AI, the way employers screen CVs is becoming more sophisticated, which means crafting CVs rich in relevant keywords is going to be even more important. Cover letters might also be changing; instead of the usual written format, we might see candidates using creative methods like personalized video messages to express themselves,” Waga started.

He adds that video screening is not necessarily meant to eliminate camera-shy applicants but to help recruiters assess a candidate’s communication skills, confidence, and personality early in the process.

Are CVs becoming less valuable?

Many job seekers invest significant time in creating ATS-compliant CVs. But with the rise of video introductions, does this effort still hold value?

“Traditional CVs are still a fundamental part of the hiring process, but they will evolve. AI is making CV screening more advanced, so including the right keywords is crucial. We might also see cover letters becoming more dynamic, incorporating video elements. The key for job seekers is to remain adaptable and develop both written and video presentation skills,” says Waga.

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Overcoming fear of video introductions

For candidates who feel uneasy about recording a video introduction, Waga offers some practical advice:

“Start by practicing in a low-pressure environment. Record yourself multiple times until you feel comfortable, focusing on clarity, tone, and natural expression. Keep it short, structured, and authentic. If nerves are an issue, script key points but avoid sounding robotic. Remember, recruiters aren’t expecting perfection—they’re looking for confidence and enthusiasm.”

Challenges of video screening

While video introductions offer advantages, they also present challenges:

• Bias: Video submissions may introduce unconscious biases based on appearance, accent, or perceived personality.
• Tech disparities: Not all candidates have access to high-quality recording equipment like good phones, quality laptops, or a stable internet connection.
• Nervousness: Some highly skilled candidates may struggle with video presentations despite being excellent at their jobs.
• Time and Effort: Creating a polished video requires more effort than submitting a CV, making the application process more demanding.

How to create a strong video introduction

To make a positive impression, Waga recommends:

• Dressing professionally, just like you would for an in-person interview.
• Ensuring good lighting and sound quality for clear visibility and audibility.
• Structuring your response with a strong introduction, key achievements, and a compelling closing remark.
• Practicing natural speech and avoiding reading directly from a script.
• Keeping it concise—ideally 1–2 minutes long.

Why recruiters prefer video introductions

According to Waga, video introductions provide recruiters with unique advantages:

• They offer a real-time glimpse into a candidate’s communication skills and confidence.
• Recruiters can assess personality and if the candidate is culturally fit before scheduling an interview.
• Video applications provide a more engaging first impression compared to text-based CVs.
• They save recruiters time by quickly filtering candidates based on soft skills.

The future of job applications

Looking ahead, Waga believes traditional CVs will remain a core part of the hiring process but will integrate with newer formats.

“AI will continue to refine how CVs are screened, making optimized, keyword-rich CVs even more critical. Cover letters may shift toward more dynamic formats, such as short personalized video messages. As video and AI tools gain prominence, candidates will need to adapt by mastering both written and video presentation skills to remain competitive,” he concludes.

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Final thoughts

The job market is evolving, and so are hiring practices. While traditional CVs still matter, coach Waga insists video screening is adding a new dimension to recruitment.

He says that candidates who embrace both written and video communication will have a competitive edge in securing job opportunities in the future.