M-KOPA, one of Kenya’s leading inclusive fintechs, has released its first Kenya-specific Impact Report, revealing the company’s decade-long contribution to advancing digital inclusion, financial access, and local economic growth for Every Day Earners.
Since 2010, M-KOPA Kenya has unlocked over KES 207 billion in credit, serving 4.8 million customers traditionally excluded from formal finance. Digital access remains a cornerstone of this impact, with 4.5 million smartphone users supported, including 2.1 million first-time smartphone owners.
Martin Kingori, General Manager, M-KOPA Kenya, said: “Kenya has always been the beating heart of M-KOPA’s progress journey. Our 2025 Impact Report demonstrates how inclusive financing, responsible lending, and digital innovation are transforming lives at scale. What matters most is the lived progress of Every Day Earners—9 out of 10 report an improved quality of life, and more than half are now earning more.”
Digital Access Powering Progress
The report shows the powerful link between smartphone access and opportunity. 67% of customers use their M-KOPA device for income generation, 52% report earning more since joining the platform, and 64% say they can now meet household goals more easily.
For nearly half of customers, M-KOPA represents a first step into formal finance: 47% are first-time smartphone owners, 37% accessed their first formal loan, and 68% received their first health insurance cover.
Through its “More than a Phone” platform, M-KOPA enables customers to access credit, insurance, and essential digital services with flexible daily repayments.
Building Kenya’s Local Economy
M-KOPA’s contribution extends far beyond individual customer impact. As one of Kenya’s largest private-sector taxpayers, M-KOPA contributed KES 3.79 billion in taxes in 2024 alone, supporting essential public services and national development. The company’s KES 20.3 billion local
M-KOPA General
procurement spend drove economic activity across Kenyan suppliers, creating ripple effects throughout the economy.
M-KOPA directly employs 1,320 staff and supports 14,000 sales agents, most of whom are young people taking their first step into the labour market—addressing youth unemployment and creating dignified work opportunities.
M-KOPA’s Nairobi smartphone assembly facility, now Africa’s largest, has produced 2 million devices and is training a new generation in electronics assembly, quality control, and advanced manufacturing skills. The facility represents significant investment in Kenya’s technological capabilities, aligning with national priorities around local manufacturing and skills transfer.
E-Mobility: Expanding Clean, Affordable Transport
M-KOPA has now financed over 5,000 electric motorbikes for Boda Boda riders—Every Day Earners who make their living trip by trip with no access to traditional vehicle financing. Through the same flexible daily repayment model that has enabled millions to access smartphones, M-KOPA is making electric mobility affordable for riders who will benefit most.
Riders save an average of KES 730 per day through reduced fuel costs and fewer repairs, with 66% reporting higher earnings since switching to electric. 47% can now afford essential household expenses, and 41% are investing in their children’s education.
Brian Njao, General Manager – Mobility, said: “Reaching 5,000 electric motorbikes demonstrates how M-KOPA’s financing model works across asset classes. Whether it’s a smartphone or an e-motorbike, we’re solving the same challenge—making expensive, income-generating assets accessible to people earning day by day. For riders, the impact is immediate: lower costs, higher earnings, and the dignity of building towards ownership. This is financial inclusion meeting climate action.”
Electric motorbikes cut harmful pollutants by over 90% compared to petrol bikes, contributing to cleaner air in Kenyan cities.
Consumer Protection: A Customer-First Financing Model
M-KOPA’s approach is built on a simple principle: when customers thrive, we grow. This shapes everything from transparent terms to flexible repayments aligned to how Every Day Earners actually earn.
M-KOPA General
95% of customers say loan terms are fair. Every customer receives a welcome call where the terms are clearly explained. There are no hidden fees, no penalties for delayed payments, and no negative impact on credit histories.
M-KOPA’s device locking technology protects both customers and the business. Unlike traditional loans where missed payments accumulate as debt, M-KOPA customers never owe money for a device they cannot access. When payment is missed, the device locks and skipped days are added to the payment term with no penalty. Crucially, customers can return their device anytime for a full deposit refund with no further obligation—safeguarding against indebtedness.
Inside Kenya’s largest smartphone assembly plant in Nairobi
This stands in stark contrast to irresponsible financing common in Kenya’s consumer finance sector, where customers face aggressive collection, mounting debt, and asset confiscation.
Sustainability & Climate-Responsible Growth
M-KOPA continues to embed climate responsibility across its operations. Initially through solar products and now as a result of refurbished smartphones and circularity initiatives, the company has avoided 2.03 million tonnes of CO₂e since 2010.
Looking Ahead
M-KOPA Kenya plans to expand local manufacturing, scale responsible digital financial services, and deepen partnerships aligned with national development ambitions—from the Digital Economy Blueprint to Kenya Vision 2030.
KEY HIGHLIGHTS FROM THE 2025 KENYA IMPACT REPORT
Economic Impact:
- KES 207+ billion in credit unlocked
- KES 3.79 billion in taxes contributed in 2024
- KES 20.3 billion in local procurement spend in 2024
- 2 million phones assembled at Africa’s largest smartphone assembly facility • Customer Impact:
- 4.8 million total customers served
- 9 out of 10 customers report improved quality of life
- 67% use their M-KOPA product for income generation
- 52% report increased earnings
- 95% say loan terms are fair
E-Mobility Impact:
M-KOPA General
- 5,000+ electric motorbikes financed
- KES 730 average daily savings per rider
- 66% of riders report earning more
- 90%+ reduction in harmful pollutants vs petrol bikes
Employment:
- 1,320 direct employees
- 14,000 sales agents supported
- Climate Impact:
- 2.03 million tonnes CO₂e avoided since 2010
• 10% of smartphones sold in 2025 were refurbished
