How you can get more sales from advertising this year

The majority of Kenyans enjoy spending their time outside. This is a phenomenon that has increased sharply over the last two years, riding on post 2020 pandemic recovery when most people were cooped up indoors for so long.

In the same vein, there is a rising number of people who are deliberately opting to put their digital gadgets away while outdoors to enjoy the fresh air and the fresh environment.

Take Patricia Akoth who is a publishing editor. She has been working indoors since April 2020. Early this year, she decided to return to her office. “I go to the office twice per week,” she says.

Over the weekends, she has been taking afternoon leisure drives and bus rides to different locations in the Nairobi Metropolitan. “When I’m in a moving vehicle, I find myself looking out the window to deliberately take a break from my phone and take in the scenery,” she says.

This portends growth opportunities for businesses. According to Marketing Consultant Francis Mwinamo, one of the most effective ways businesses can tap into this phenomenon to scale their numbers is by tapping into Out of Home Advertising. “Most people are staying outdoors. And the majority of these people are more accepting of outdoor advertising,” he says.

His sentiments are echoed by a research study by Dash Two on the impact of Out of Home Advertising (OOH). According to this study, over half of people who stay outdoors say that a billboard they’ve seen in the last month has piqued their interest.

At the same time, 71 per cent of people outdoors say they find digital billboards to be better than online ads. 75 per cent of all travelers within a month are also likely to spot a digital billboard outdoors.

However, says Mwinamo, these numbers will hardly work in your favour unless you position your outdoor advert with an out of home advertising expert who knows the right locations for maximum return on investments.

Outdoor Advertising Company Growing Businesses One Advert at A Time

“The numbers are really promising, but for you to get return on your investment, you must sift through the layers and get the best outdoor platform for your business at the right costs,” he says. In Kenya currently, Adnest is the top ranked out of home advertising solutions firm.

“We are an Out of Home Advertising solutions’ provider that offers clients unique, tailored outdoor advertising and signage solutions that help them maximize on revenue,” Adnest said in a statement to Bizna Kenya.

To verify what you will get in return for your investment with Adnest, we looked at what Adnest is currently offering businesses looking for a pie of the out of home advertising segment.

We found out that Adnest has featured adverts at prominent malls within Nairobi including the Sarit Center, the Village Market Capital Center, The Hub Karen and TRM (Thika Road Mall). “We are however not just offering advertising spaces at shopping malls.

We also offer the StickerRide solution which is an on-vehicle advertising app that allows brands to connect with their consumers in every aspect of their lives, for example, at entertainment spots, malls, shopping centers, offices and estates, and youth events,” says Adnest.

The StickerRide platform is currently in use in the US, UK, Brazil, Hong Kong, South Korea, eastern Europe and East Africa.

The majority of our drivers whose vehicles carry these adverts are taxi operators. This is designed to ensure that there is maximum reach and visibility for any brand.

“We have made StickerRide a moving billboard with a mobile platform for your business” says Adnest. According to Mwinamo, on-vehicle branding has a high rate of message retention. “It makes a brand better recognizable and as a result, increases top of mind awareness amongst the target audience” he says.

In addition to billboards and on-vehicle adverts your business can also be advertised in some of the country’s most popular supermarkets. AdNest is also offering in store digital screen advertising.

For instance, you can have your business advert running on screens inside Naivas Supermarkets, which is currently the largest retailer in the country in sales and traffic. Under this package, your advert will also be showcased at Quickmart and Carrefour supermarkets. Your advert will be displayed once every five minutes.

A spot check on the discounted prices shows that per month, you will pay as follows for your advert to run in these supermarkets:

• 3 ads in Naivas Ruaraka: Sh. 36,000
• 3 ads in Naivas Kasarani: Sh. 36,000
• 3 ads in Naivas Mountain Mall: Sh. 36,000
• 2 ads in Naivas Eastgate: Sh. 24,000
• 2 ads in Naivas Machakos Kubwa: Sh. 24,000
• 4 ads in Naivas Mombasa: Sh. 48,000
• 2 ads in Naivas Bamburi: Sh. 24,000
• 3 ads in Naivas South C: Sh. 36,000
• 4 ads in Naivas Moi Avenue: Sh. 48,000
• 8 ads in Naivas Capital Center: Sh. 140,000
• 8 ads in Naivas Ciata City Mall: Sh. 140,000
• 8 ads in Naivas Buruburu: Sh. 140,000
• 4 ads in Chandarana – Adlife: Sh.  100,000
• 8 ads in Quickmart Embakasi: Sh. 140,000
• 6 ads in Carrefour Two Rivers: Sh. 120,000

Apart from StickerRide, you can also opt to advertise in open spaces. Prices for adverts will range from around Sh. 50,000 in Nairobi, Mombasa and Kisumu: Sh. 50,000, and Sh. 40,000 in other towns in the country.

According to AdNest, some of the open available spaces include Roysambu Outbound- Thika Super Highway Next to KPLC Roysambu Sub-Station, Kenyatta University Inbound- Thika Super Highway Opposite Kenyatta University, Safari Park Outbound- Thika Super Highway, Drive Inn Outbound- Thika Super Highway opposite De La Rue and Muthaiga Outbound- Thika Super Highway next to Muthaiga Police Station.

Quick takeaway:

According to Adnest, this is why you should advertise your business on the StickerRide platform:

• Geo fencing – Here we will be putting location to work, should you require specific targeting, we will select vehicles in a particular location for example, Langata and have our drivers stay in this particular perimeter. This will increase brand awareness within your specified target audience
• They will go to the places where your target audience is – near shopping malls, estates, office parks and in parking bays, schools, and markets. These are places that other forms of Outdoor advertising, like billboards are unable to penetrate.
• Advertise whole product range: Our wide range of vehicles, gives you the opportunity to advertise your whole product ranges e.g. different cars with different brands under one group.
• Dedicated Graphic Design Team: We have an in-house graphic design team that will work hand in hand with you to develop unique and eye-catching graphic designs for your advertising campaign.
• Value for Money: As the client, you will be able to keep track of all the vehicles that are participating in your campaign. With us you will never experience no-shows.