The Africa Media Festival (AMF) returns for its third edition on February 26-27, 2025, at the National Museums of Kenya, Nairobi. Celebrated as a cornerstone event for media professionals, storytellers, and innovators across the continent, AMF 2025 promises to deliver thought-provoking conversations and opportunities to shape the future of African media.
Bridging Gaps, Connecting Media Futures
This year’s theme—“Bridging Gaps, Connecting Media Futures”—will explore solutions to the structural, technological, and cultural challenges in African media. The festival aims to create pathways for enhanced collaboration and increased representation while inspiring creativity and innovation.
Over its first two years, AMF welcomed 1,300 attendees, 120 speakers, and 50 sessions, setting a high standard for inclusivity and engagement. The 2025 edition builds on this foundation, offering an unparalleled platform to amplify African voices and share groundbreaking ideas.
What to Expect at AMF 2025
Attendees will enjoy a variety of sessions tailored to learning, networking, and exchange, including:
- Ignite Talks: Concise, powerful presentations introducing fresh perspectives and ideas.
- Workshops: Hands-on learning opportunities to engage with emerging trends and tools in media.
- Unconference Sessions: Open discussions led by participants to encourage candid, collaborative dialogue.
- Demos: Exhibitions showcasing innovative storytelling techniques and cutting-edge media technologies.
In addition, evening concerts featuring surprise performances will provide entertainment and networking opportunities.
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Spotlighting Media Changemakers
Martie Mtange, Deputy Curator of AMF, shared, “This year, the festival is all about celebrating the unsung heroes of African media—those who work behind the scenes yet make significant impacts. Expect dynamic sessions on navigating the saturated content landscape, workshops for young professionals, and thought-provoking discussions on representation in media.”
Beyond the Event: AMF’s Broader Mission
AMF 2025 emphasizes its mission to strengthen the African media ecosystem through cross-sector, regional, and intergenerational collaboration. Lisa Muchangi, Marketing and Communications Manager at Baraza Lab explained, “AMF is more than just an event. It’s a space for collaboration, learning, and community-building that shapes the narratives defining our continent.”
Key Features of AMF 2025
- Inclusivity and Representation: Voices from rural creators, independent media, and marginalized communities will share the stage with established professionals.
- Year-Round Engagement: Pre- and post-event activities, including regional forums, workshops, and online discussions, ensure ongoing dialogue and collaboration.
- AMF Ambassador Program: Influential voices from Kenya, South Africa, Nigeria, Uganda, and Tanzania will amplify the festival’s message.
A Celebration of African Stories
AMF 2025 is proud to collaborate with media houses, industry leaders, and philanthropic organizations committed to transforming the African media landscape. The festival’s focus on fostering connection, creativity, and growth makes it an essential event for anyone invested in the future of African storytelling and innovation.
Don’t miss the opportunity to be part of a growing movement celebrating the richness of African narratives and shaping the media community of tomorrow.
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