Airtel’s Unliminet tariff which encompassesvoice, data and SMS services helped Airtel garner more than one million new customers in three months from February this year. This is according to new data report released by the Communications Commission of Kenya.
According to the report, increased its mobile market share from 14.6 per cent to 18.5 per cent while dominant player Safaricom dropped its market share from 72.1 per cent to 65 per cent. Further, Airtel’s SMS traffic volume grew by 2.5 percentage points to stand at 6.9 per cent of the market, with 452 million SMS sent during the quarter up from 324 million messages registered during the last quarter.
Telkom Kenya’s Orange saw its share drop marginally from 13.3 per cent to 13 per cent. Incidentally, both Safaricom and Orange registered 400,000 subscribers and 300,000 subscribers respectively.