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Kenya’s financial ecosystem has rapidly evolved over the past decade, with mobile money and digital banking reshaping how people interact with financial institutions.
This is in response to the growing demand for smarter and more rewarding ways to save, spend, and invest money. The I&M Bank is among the institutions leading this movement through its Shinda Millioni campaign, transforming traditional banking into a pathway toward financial empowerment.
According to the lender, the initiative is designed to promote financial discipline while showing appreciation to loyal customers, including small businesses and individual consumers transacting via the I&M mobile app.
How it works
Customers earn entries by performing normal banking activities such as opening accounts, transacting via the I&M App, or using I&M debit and credit cards.
From each action, a customer stands a chance to become a millionaire, with weekly, monthly, and grand draws offering cash prizes worth millions of shillings. What makes Shinda Millioni especially appealing is its simplicity. Every transaction, whether it’s a funds transfer, bill payment, or mobile deposit, automatically earns customers a chance to win.
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For instance, for every Sh2,000 average cleared balance maintained in a customer’s account, they will earn one entry point into the weekly and monthly draws. The more customers bank, the greater their chances of becoming millionaires.
For some participants, the campaign has already made dreams come true. Dorcas Wanga, a Mumias-based poultry farmer, is among the beneficiaries of the initiative.
Wanga won a Sh1 million cash prize just two weeks after opening the I&M Solo Biz Account with only a Sh50 deposit, becoming the initiative’s first millionaire winner. She plans to use the money to expand her poultry business.
“I see myself as a large farmer and a large land owner in the next five years. I advise all small business owners to deposit more and win more,” she said.
The three-month campaign will see I&M award 10 customers with Sh50,000 each weekly and one grand prize winner monthly, receiving Sh1,000,000.
Beyond the allure of rewards, the initiative is shining a light on how behavioral incentives can deepen financial inclusion and transform customer engagement in an increasingly competitive banking landscape.
“We want to directly reward good savings culture while encouraging both our existing and new customers to grow their deposits. This initiative is a core part of our strategy to build and cement the I&M brand as a trusted financial partner in the market, ensuring the process is transparent, fair, and ultimately beneficial for our customers.” Mr. Gul Khan, Chief Executive Officer, I&M Bank Kenya stated.
I&M Bank invites both its valued customers and the public to open an account via the I&M Bank OTG App, deposit more and win big through the ‘Shinda Millioni’ campaign.
