2021 Black Friday: Jumia, Africa’s leading e-commerce platform, has launched the 9th edition of its “Jumia Black Friday” campaign dubbed ‘Kila siku ni Black Friday, 30 days of Black Friday’! For the first time in its history, the 2021 Black Friday edition on Jumia will include the sale of dairy cows at Sh. 100 each.
This sale will kick off on at midnight on November 4, when the dairy cows will be sold. In addition, Jumia in partnership with thousands of sellers and brands will offer consumers a wide assortment of products at the best prices.
Jumia Africa Index 2021 saw a consumer shift to groceries and everyday essentials since the pandemic, a trend that will also reflect in this year’s Black Friday. Other categories expected to have mind-blowing deals include home and living, beauty, fashion, food delivery, and phones.
“Black Friday is our biggest event of the year. Every year we try to bring something new and exciting for our customers – which helps bring new customers into online shopping and build the category,” Jumia Kenya’s chief executive officer Sam Chappatte said, adding that the event will also a special time of the year for our sellers and partners to build up savings for the festive season. “This year’s top deals will include all of our Kenyan consumer’s everyday favorites – for example, 5kgs of Jogoo Unga at Sh. 149. This will be equivalent to a discount of over 40 per cent,” said Chappatte.
The campaign, which runs from November 5th to 26th November, is the biggest sale of the year and will be held in partnership with brands like Equity bank, Xiaomi, L’oreal (Garnier), PRK (Beefeater), RB (Harpic), Johnie Walker, Hisense, Adidas among others.
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“In the past, we have offered some lucky customers Kuku for Sh. 100 and Mbuzi ya thao (Sh. 1,000), and now for the first time we bring you cows for only 100 bob on Jumia!”, said Chappatte, emphasizing that there will be limited stock available – but millions of deals to choose from.
App-only Black Friday deals will include discount vouchers, flash sales, Free Delivery from top brands, and crazy giveaways – for those customers who download the Jumia App ahead of the campaign.