Business coaching is different from therapy and mentoring. Here are the definitions.
A consultant: A consultant is an expert in bike riding. They’ve already mastered the bike riding process and figured out the most efficient way to do it. They will typically assess what you’ve been doing so far and provide you with a detailed plan on how to do it correctly, complete with a step by step process. They get paid to provide you with “how to ride a bike” answers. They focus on the problem.
A therapist: A therapist is most interested in why you are unable to ride a bike. What’s in your past, or childhood, that presents a barrier to your learning? They dig in there and work with you to fix it. They focus on why the problem is there.
A mentor: A mentor has been riding a bike for quite some time and is there to share what they know about the process. They want to see you be successful and are willing to spend time with you. It could be compared to learning by seeing. They most likely have had the problem too.
A coach: A coach offers a different type of relationship altogether. There’s a lot of asking and not much telling. They are your champion. Helping you achieve your goal of riding a bike by asking thought provoking questions and shining a light on your strengths. They work with you to tap into what you already know, and help you break through your limiting beliefs. A coach will run alongside of you holding the bike steady while you’re learning. They’re cheering you on every step of the way, and they let go of the bike when you’re ready to ride solo. A coach is focused on you.
Even though each role is different, there can be, and often is, overlap. I know some fantastic consultants who have incorporated coaching methodology into their business practices. I’ve also attended professional coaching classes with many therapists who were adding the coaching methodology to their list of available tools to use with patients.
