CFAO Mobility Kenya Kenya and NCBA have announced an exciting partnership aimed at enhancing the driving experience for women through the innovative “Beauty Meets the Bonnet” (BMB) initiative. This strategic alliance seeks to provide women with boutique experiences that align with their aspirations and lifestyles.
This initiative will not only enhance their driving experience but also provide valuable resources and benefits to help them maintain and enjoy their vehicles to the fullest.
Some of the benefits that come with being a member of Beauty Meets the Bonnet include; offers on routine maintenance services and spare parts, access to exclusive Beauty Meets the Bonnet-themed events and networking opportunities.
Speaking at the launch event, CFAO Mobility Kenya Kenya General Manager – Human Resources, Josephine Bekoe, expressed her excitement about the partnership.
“We are excited to collaborate with NCBA Bank on this groundbreaking initiative. This partnership underscores our commitment to providing strong asset finance solutions to our customers. By focusing on the unique needs of women drivers, we aim to make vehicle ownership more convenient, empowering them to achieve their dreams” said Bekoe.
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This strategic partnership between CFAO Mobility Kenya Kenya and NCBA represents a significant step forward in empowering women drivers and promoting gender inclusivity in the automotive industry. Together, they are committed to delivering exceptional value and support to their customers.
At NCBA, we are dedicated to empowering women, and our collaboration with CFAO Mobility Kenya highlights this commitment. We value forming strategic alliances like this one to solidify our partnership. We are confident that this initiative will further assist our customers in pursuing their dreams and aspirations as members of the Beauty Meets The Bonnet club. Said Mr John Gachora, NCBA Group Managing Director
This initiative was born out of a vision to foster a more inclusive environment within the automotive industry, where women are not only seen and heard but are also leading and innovating. We aim to provide women with the tools, knowledge, and opportunities to excel in all areas of motoring – from driving and maintaining vehicles to pursuing careers in automotive design, engineering, and leadership.