Client converesation: Gaining the trust of your customers through User Generated Content is a great way to turn hits into sales a potential customer to your website is a big challenge and if you’re rolling in hits then that absolutely should be celebrated.
However, you can have all the hits on your website that you like but, if they aren’t being turned into a business, then you can’t make money. Client conversion is the act of taking a hit and turning it into a sale. It’s a tough art to master, but it’s the key to making money. There are plenty of fads in the world of client conversion but these trends, when applied correctly, really do work.
Something For Free
The online gaming industry is a master of client conversion. In a flooded marketplace, it is difficult to stand out from the crowd so providing customers with the most competitive offer is the easiest way to get noticed. iGaming sites tend to offer free bets to new customers as a way to get clients on board with a minimal set-up fee. If the client wins the bet, then the site has an outlay, but if they don’t win then this method of conversion is essentially free.
Whatever the outcome, if the customer likes the website and decides to keep using their account then the cost of the free bet more than justifies the benefit of having a new customer. Whilst this works particularly well for betting sites, it can work for plenty of other sites too. Generally, if you have some low price point items or services that you can afford to give away, you might be surprised how many customers decide to come back and shop with you for real.
Voice Recognition
The move from newspaper to the website was a big one, then web to mobile, and finally mobile to the app. Recently though, there’s been a huge uptake in the number of consumers who have a voice recognition device in their home and this is something that industries should be adapting to. If you’re selling physical goods then customers being able to add items to their basket using just their voice is an appealing option. Having multiple routes to making a sale is a great way of hedging your bets and ensuring that, however, they want to shop, the customer is always catered for.
Social Proof
There’s nothing better than a word-of-mouth review, but you can’t necessarily orchestrate those all of the time. In their place, reading about a happy customer does a pretty good job. Sites that feature quotes from happy customers tend to do better than those that feature no reviews at all. However, the kind of social proof that performs the very best is User Generated Content or UGC. UGC can fall into a number of different categories: a short video of a customer’s experience with the product, a blog post from a happy customer, or just an image with a captioned review.
This kind of content is really effective at driving sales, so if you can find a way to integrate it into your site then you should. UGC works brilliantly on social media. So, see if you can ask clients to film themselves enjoying your product, then stitch them together and make a reel for one of your channels. You’ll be surprised at the engagement and hopefully even more pleasantly surprised at the sales that follow.
Brilliant Bots
- A well-thought-out chatbot experience can help you to seal the deal on a sale
Although many people report that they just want to speak to a real person, it turns out that a well-designed chatbot can actually help to smooth the customer service experience. Instead of using a chatbot to conduct all of your conversations with customers, try to use one as a means of putting the customer into contact with the right person.
Of course, some simple questions can be answered adequately without needing to be put through to a real person, but more complex queries can be directed through a flowchart, meaning that the customer services assistant that is finally reached clearly knows the situation and is able to respond appropriately.