Billboard advertising is one of the popular advertising methods in Kenya. The method is popular in urban centers and is considered one of the cost-effective ways to reach a wide range of consumers.
In major cities like Nairobi, Mombasa, Kisumu and Nakuru, thousands of billboards are erected in strategic locations on the busy highways and streets showcasing various consumer products, businesses or agendas to build awareness.
Cost of billboard advertising
The cost of billboard advertising vary depending on the location, size, and type of billboard. Reportedly, in high-traffic urban centers like Nairobi, Mombasa, Nakuru, and Kisumu, they typically range from Sh150,000 to Sh600,000 per month.
Mid-range locations, such as smaller towns, cost on average Sh30,000 to Sh120,000 per month.
Digital LED billboards are more expensive, averaging Sh250,000 to over Sh1 million per month, depending on the display and screen size.
Types of Billboards in Kenya
There are three main types of billboard advertising in Kenya; Bulletin Billboard, Digital Billboard, and Mobile Billboard.
Bulletin Billboards:
These Bulletin billboards are the most widespread, towering at 48 feet wide and 14 feet high, captivating both drivers and pedestrians. They are commonly found on highways and heavy traffic areas.
Advertising cost on these billboards ranges from Sh250,000 to Sh700,000 per month depending on location, production expenses, and the specific site you choose.
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Digital Billboards
Digital billboards are large, computer-controlled LED displays, capable of displaying images, text and other content that can be digitally changed by remote or automatic means.
Usually found by major highways, freeways and in busy town and city centers to draw the attention of both foot and vehicular traffic, advertisements that display on electronic billboards rotate every 6-10 seconds, keeping the content fresh and engaging for viewers.
Digital billboard advertising costs in Kenya can range from Sh250,000 to over Sh1,000,000 per month, with premium locations in major cities like Nairobi and Mombasa often costing between Sh1,000,000 and Sh2,500,000 per month.
Mobile Billboards:
Mobile Billboards are advertisements displayed on vehicles that travel to high-traffic areas to reach a target audience.
They are of two types; “flex” (printed) and LED. As the name suggests, they deliver your message directly to your target audience, effortlessly navigating busy streets and major events.
Static (flex) mobile billboards offer cost-effective exposure, ranging from Sh50,000 to Sh100,000 per month. For the vibrant impact of LED mobile billboards, anticipate about Sh250,000 depending on duration and the number of vehicles involved.
Billboard advertising companies in Kenya
There are a number of licensed billboard advertising companies in Kenya, offering seamless services to businesses and individuals. They include Magnate Ventures, AdSite, LiveAd, PanAfrican Outdoor, and Alliance Media, among others.
