Telecommunications firm Telkom has partnered with leading media house Nation Media Group to offer digital newspaper subscriptions.
Following this partnership, customers will now be able to access and buy Nation Media Group publications using their Telkom line and smartphones.
Each e-paper will cost Sh. 20, payable via Airtime. The available editions will include the Daily Nation, Business Daily, and Taifa Leo.
The Telkom and NMG partnership will be seeking to make content more conveniently and instantly accessible to news consumers, regardless of their physical location. The e-paper data rate has also been zero-rated. Telkom chief executive officer Mugo Kibati said that simplifying people’s news consumption, and at favourable price points, resonates with Telkom’s mission to provide the best value for a simpler life, efficient business and stronger communities.
“This partnership strengthens our proposition as a technology company of the future, one that is integrating technology to simplify content accessibility during this period, and as the country and the world continue to progressively digitise more aspects of every day life,” Mr. Kibati said.
The partnership comes at a time when Kenya’s media has been digitizing its products in response to new customer demands. “This is the new normal and we are excited to be part of this universal journey, working with the media industry to help power their digitised content to consumers. Moreover, with customer trends shifting to contactless engagement, this initiative is timely,” Mr. Kibati said.
To register for the service and access to the Nation Media Group publications, customers will simply need to dial *550#, via their Telkom lines. Apart from accessing the Nation Media Group publications, Telkom customers will also have the option of buying The Standard and the Nairobian, which are publications of the Standard Media Group.